Global Omnichannel Innovation & Launch Portfolio Lead – Temporary Minimum 6 monthsApply: Spain Remote Office: Germany Remote Office: Portugal Remote Office: Italy Remote Office: Tempo pieno: Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases. Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally.

With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.

Global Omnichannel

Innovation &

• Launch Portfolio Lead As Viatris continues to strengthen its innovative portfolio and prepare for upcoming launches, we are looking for a Global Omnichannel Innovation &

• Launch Portfolio Lead to join the Global Omnichannel &

• Customer Engagement team for a temporary assignment of a minimum of six months. exclusively dedicated to innovative products, pipeline assets and new product launches , ensuring that customer engagement and omnichannel principles are embedded early in launch strategy and translated into actionable, scalable and measurable engagement models. Global Marketing, Global Launch Excellence, Medical, Sales, Market Access, Data &

• Analytics, and priority markets , the role will help design how Viatris engages customers before, during and after launch. Global Omnichannel strategic partner for innovation and launches , connecting brand strategy with customer experience, Field Force engagement, digital channels, content, data and emerging technologies. Embed Omnichannel into Innovation &





• Launch Strategy Partner with Global Brand and Global Launch Teams to integrate Customer Engagement and Omnichannel strategy from the earliest stages of launch planning . Translate brand strategy, customer insights and launch objectives into clear Customer Engagement strategies, journeys and activation principles . Collaborate with other stakeholders to define how personal and non-personal engagement should complement each other across the different phases of the launch. Help teams determine the optimal channel mix, sequencing, cadence and role of each touchpoint across the customer journey. Ensure that customer experience and engagement requirements are considered alongside traditional brand, medical, access and Field Force launch planning. Design Innovative Launch Customer Journeys end-to-end customer journeys for priority innovative assets , Identify the critical customer moments, information needs, barriers and engagement opportunities across the launch lifecycle. Design with the different stakeholders integrated engagement models combining Field Force, CRM, digital channels, scientific engagement, events, websites, email, social/media where appropriate, and emerging channels . Ensure digital engagement prepares, complements and follows Field Force interactions , rather than operating as a separate activity. Explore opportunities for greater personalization and dynamic engagement based on customer behaviours and signals.

Connect

Launches with Viatris' New Omnichannel Ecosystem Act as the bridge between innovative launch requirements and Viatris' evolving commercial capabilities, including:

- CRM and Customer Data Content management tool ( New) Data, Analytics and Performance Measurement AI-enabled Customer Engagement capabilities Translate launch needs into clear business requirements and ensure that new capabilities are leveraged where they can create meaningful customer or business value. co-create locally relevant Customer Engagement models Bring market, customer and Field Force insights back into Global Launch and Brand Teams. Identify differences in customer ecosystems, channel maturity, access models and Go-to-Market approaches that require local adaptation.



Facilitate strong Global Local collaboration , accelerating learning and avoiding unnecessary duplication. Markets bring customer and ecosystem insights. Omnichannel / Customer Engagement launch readiness framework for innovative products. Establish clear milestones, dependencies and readiness criteria across customer engagement capabilities. Identify potential execution gaps early and coordinate with relevant Global and Local teams to address them. Ensure that customer journeys, content, channels, platforms, data and measurement are sufficiently ready ahead of launch. Support launch teams during critical launch periods to identify issues, opportunities and required adjustments. Partner with Data & Analytics and Global Brand Teams to define Customer Engagement KPIs upfront , linked where possible to launch and business objectives. Establish measurement approaches across reach, engagement, customer progression, channel performance and orchestration. Use customer and channel signals to identify opportunities to optimize engagement during the launch. Support the transition from campaign reporting toward continuous, data-driven Customer Engagement optimization . Capture learnings across innovative launches and translate them into actionable recommendations for future launches. *A key deliverable of the assignment will be to convert experience from individual launches into reusable Viatris capabilities in close collaboration with the launch excellence team . Significant experience in pharmaceutical marketing, omnichannel, digital, customer engagement, or launch excellence . Demonstrated experience supporting new product launches and/or innovative brands . Strong understanding of pharmaceutical Go-to-Market models and the interaction between Marketing, Field Force, Medical and Market Access .

Experience designing customer journeys and integrated Field + Digital engagement strategies or for pure digital activation **. Good understanding of CRM, customer data, segmentation, personalization, content and marketing automation.

Experience working across Global, and Local teams in a complex matrix organization. Strong influencing and stakeholder management skills, with the ability to lead without formal authority. Strong analytical mindset and focus on measurable business impact. Excellent communication and presentation skills.

Fluent

English.

📌 Global Omnichannel Innovation & Launch Portfolio Lead - Temporary Minimum 6 months (Firenze)
🏢 Viatris
📍 Firenze