Trade Marketing & Category Development Manager - FMCG Sector For a leading company operating in the FMCG sector, we are looking for a Trade Marketing & Category Development Manager. This role will play a strategic part in driving category growth and strengthening brand positioning across key distribution channels, with a strong focus on data analysis and close collaboration with the Sales team. Le poste : Key Responsibilities * Define and implement Trade Marketing and Category Development strategies in line with company objectives * Analyze category performance, market trends, and consumer behavior to identify growth opportunities * Develop and lead category management projects for key clients (Modern Trade and Retail) * Partner with Sales teams to build customer plans, assortments, planograms, and promotional strategies * Lead category reviews and deliver strategic presentations to clients * Monitor sales KPIs, profitability, and ROI of trade activities * Coordinate in-store activities and visibility materials,



ensuring alignment with brand positioning * Manage Trade Marketing and Category budgets, ensuring efficiency and return on investment * Collaborate with Marketing, Sales, and cross-functional teams to ensure strategic alignment Required Skills * Strong analytical mindset with a data-driven approach * In-depth knowledge of Category Management principles * Solid understanding of FMCG dynamics and Modern Trade channels * Ability to translate data into actionable insights and strategic recommendations * Excellent communication and presentation skills, including with external stakeholders * Strong influencing and stakeholder management skills * Proactive, results-oriented, and problem-solving attitude Profil recherché : Requirements * Degree in Economics, Marketing, or related fields * 5-7 years of experience in Trade Marketing, Category Management, or Category Development roles within FMCG * Strong knowledge of market data tools (e.g., Nielsen, IRI, or similar)

📌 Trade Marketing (Lombardia)
🏢 Les Colettes Sourcing
📍 Lombardia