h3About the role /h3 pLocation: US (remote) /p pReports to: General Manager, US /p pType: Full-time /p pYou own how WeRoad shows up on social media in the US. You'll set the strategy, build the system behind it (style guide, templates, sourcing plan, calendar), then run it every day: scheduling, posting, community, and the honest read on what's working. This is a builder's role: no legacy playbook, a lot of content to orchestrate across HQ, creators, and the US team, and a weekly rhythm you set. You report directly to the General Manager US and work closely with the HQ Content team, who set global brand standards and supply part of the content you'll schedule. /p h3What you'll own /h3 h3Strategy foundation /h3 ul liSocial strategy: co-create a one-page US social strategy with the GM and team: objectives, audience, KPIs. /li liContent mix: define the sourcing ratios so there's always a clear place to pull from to fill the calendar. /li liStyle guide: build the social style guide: logos, typefaces, colors, sizes. /li liTemplate system: design formats for every content type: Stories, Reels, posts, carousels, intro and outro clips. /li liAsset system: organize every approved asset in one system (Google Drive and/or Canva) so anyone on the team can find and use it. /li liBuilt to scale: start with Instagram, but build every piece to replicate on TikTok and Facebook. /li /ul h3Content sourcing planning /h3 ul liContent calendar: own it, end to end. /li liSourcing plan: know where every piece of content comes from, and make sure it shows up on time. /li liCreators UGC: find and manage influencers; secure UGC and the rights to use it. /li liVideo editors: direct editors with clear creative briefs. /li liWeekly social rhythm:



run the weekly meeting so every team is aligned and content is previewed before it goes live. /li /ul h3Execution /h3 ul liMaster schedule: oversee the master schedule in Metricool, including HQ-sourced posts. /li liPublishing: schedule and post across channels. /li liCommunity: respond and manage engagement day to day, in WeRoad's tone of voice. /li liPerformance: track results and feed what you learn back into the strategy. /li /ul h3What you'll be measured on /h3 ul liUS audience growth and engagement rate on Instagram, then TikTok and Facebook. /li liCalendar health: posting consistency, and content landing from the planned sources on schedule. /li liTraffic and booking intent driven by social. /li liCommunity responsiveness: quality engagement and qualitative sentiment analysis. /li /ul h3What you bring /h3 ul liYou've built a social program from scratch: style guide, templates, sourcing plan, calendar. Not just posted into someone else's. /li liA strong eye and hands-on tools: Canva, CapCut or similar, and Metricool or another scheduling and analytics platform. /li liCreator experience: you can find influencers, negotiate, and secure UGC rights. /li liYou can brief a video editor and get back what you asked for. /li liAn operator's brain: you run meetings, keep asset libraries clean,



and make sure nothing falls through the cracks. /li liA voice that fits ours: friendly, a little ironic, human. /li liAnalytical honesty: you report what's working and what isn't, and change course. /li libAuthorized to work in the US. /b /li /ul h3What we offer /h3 ul liCompensation: b$80k /b /li li401(k) with employer matching /li liHealth Dental insurance /li li$1,400/year travel discount on WeRoad trips! /li /ul h3About WeRoad /h3 pWeRoad is a tech-enabled group-travel company built on one idea: the people you travel with matter more than the place. We put small groups of solo travelers on curated 7- to 10-day trips, led by trained Group Leaders, and they come home with a new set of friends. Founded in Italy, now ~€130M+ in revenue across Europe, we're launching nationwide in the United States. /p pWe don't act like a tour operator, and we don't want to be mistaken for one. No palm trees, no stock-photo sunsets, no "book now" shouting. Our voice is friendly, a little ironic, and human. We earn attention by being culturally relevant, not by chasing people with ads. If "we attract, we don't chase" resonates with you, keep reading. /p h3Sounds exciting? Check out our Culture Manifesto! /h3 pWeRoad is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. /p pbApplicants must be authorized to work in the United States. WeRoad does not sponsor employment visas for this position. /b /p #J-18808-Ljbffr

📌 Manager, Social USA (Italia)
🏢 WeRoad
📍 Italia