h3What do we do? /h3 pWe are a Spanish pharmaceutical company engaged in the research and development, manufacturing and marketing of small molecules and biological medical products. /p pWe likewise use our sales channels to market a number of licensed pharmaceutical products, imaging contrast agents and other products for hospital use, as well as OTC pharmaceuticals. /p pAll of this is carried out through our specialized sales team formed by more than 260 people who promote the products with specialized medical professionals and in hospitals and pharmacies. /p h3What will you do? /h3 h3Purpose and Mission of the Role /h3 pThe bItalian Market Development Manager /b is responsible for leading the commercial development and market expansion of bCells-IA /b (a Spanish digital diagnostics software company specializing in AI-powered digital pathology solutions and a subsidiary of the pharmaceutical company Rovi) in Italy. /p pThe primary mission of this role is to establish Cells-IA as a recognized partner within the Italian pathology ecosystem by generating market awareness, building strategic relationships, creating qualified commercial opportunities, and securing reference customers that support the company’s long-term growth. /p pThe position combines business development, strategic market analysis, commercial execution, and customer relationship management. It requires a proactive, field-oriented approach focused on building relationships with Italian public and private healthcare organizations, pathology laboratories, clinicians, Key Opinion Leaders (KOLs), and strategic partners. /p pSuccess will be measured by the ability to systematically develop the Italian market, create a sustainable commercial pipeline, and establish the foundations for future business growth. Success is not measured solely by revenue generation, but also by building the market foundations that enable sustainable long-term growth. /p h3Key Responsibilities /h3 h31. Market Development /h3 pDevelop and execute the Italian market development strategy for Cells-IA. /p pMaintain a deep and up-to-date understanding of the Italian pathology landscape, including: /p ul liPublic healthcare organizations (ASLs and regional healthcare systems) /li liPrivate pathology laboratories /li liPathology networks /li liDigital pathology maturity /li liAI adoption status /li liPublic procurement pathways /li liStrategic partners /li liMarket trends /li /ul pDevelop and continuously update a comprehensive Italian market map, identifying priority regions, hospitals, pathology departments, key decision-makers, and commercial opportunities. /p h32. Business Development and Commercial Activities /h3 pGenerate and develop new business opportunities through proactive engagement with healthcare organizations, including:



/p ul liNew account prospecting /li liBuilding relationships with hospitals and pathology departments /li liConducting product demonstrations /li liDelivering commercial presentations /li liIdentifying customer needs /li liSupporting business case development /li liAdvancing opportunities throughout the sales process /li liMarket mapping /li liTerritory planning /li liAccount prioritization /li /ul pMaintain an active commercial pipeline and ensure continuous progression of opportunities toward pilot projects and commercial agreements. /p h33. Customer Relationship Management and Field Activities /h3 pRepresent Cells-IA throughout Italy through regular face-to-face engagement with customers and stakeholders, including: /p ul liHospital visits /li liMeetings with pathologists /li liMeetings with Digital Pathology leaders /li liMeetings with Clinical Directors /li liMeetings with Innovation Managers /li liMeetings with Procurement teams /li liAttendance at scientific congresses and industry events /li liNetworking with Key Opinion Leaders (KOLs) /li /ul pDevelop strategic plans for priority hospitals, including: /p ul liStakeholder mapping /li liDecision-maker identification /li liClinical champion identification /li liPublic procurement pathway assessment /li liDefinition of next actions /li /ul pThe role requires frequent travel throughout Italy. /p h34. Reference Center Development /h3 pIdentify, develop, and establish at least one Italian reference center that serves as a clinical and commercial showcase for Cells-IA. /p pLead the relationship from initial engagement through pilot definition, validation, and implementation. /p pDevelop a clear strategy to position the reference center as a platform for future commercial expansion. /p h35. Strategic Partnerships /h3 pDevelop relationships with organizations that can accelerate market penetration, including: /p ul liItalian public healthcare organizations /li liInnovation programs /li liAcademic institutions /li liPrivate healthcare providers /li liIndustry partners /li liDigital pathology ecosystem stakeholders /li /ul pEvaluate and develop collaboration opportunities that strengthen Cells-IA’s position within the Italian healthcare ecosystem. /p h36. Market Intelligence /h3 pContinuously monitor: /p ul liMarket size and segmentation /li liCompetitor activities /li liPublic procurement opportunities /li liFunding programs /li liPublic healthcare system priorities /li liDigital pathology adoption /li liAI developments /li liKey market trends /li /ul pValidate market information through customer interactions, public procurement intelligence platforms, and direct market feedback. /p pProvide regular strategic recommendations to headquarters. /p h37. Commercial Reporting /h3 pMaintain accurate and up-to-date reporting of:



/p ul liCommercial activities /li liCustomer visits /li liMeetings /li liOpportunity pipeline /liliStrategic accounts /li liKOL engagement /li liMarket development activities /li liNext actions /li /ul pEnsure visibility of market progress and support informed commercial decision-making. /p h3Expected Deliverables /h3 pThe role is expected to continuously maintain and update: /p ul liItalian Market Development Plan /li liMarket Map /li liTarget Hospital List /li liKOL Mapping /li liStrategic Account Plans /li liOpportunity Pipeline /li liReference Center Development Plan /li liMonthly Business Development Report /li /ul h3Key Performance Indicators (KPIs) /h3 pPerformance will be evaluated based on: /p ul liDevelopment and execution of the Italian market strategy /li liNumber and quality of hospital visits and customer meetings /li liGrowth of qualified commercial opportunities /li liDevelopment of strategic relationships /li liIdentification of new opportunities in both public and private sectors /li liProgress toward establishing an Italian reference center /li liMarket intelligence generated /li liQuality and progression of the commercial pipeline /li liSupport provided to commercial growth and market expansion /li /ul pRevenue generation is important; however, equal emphasis will be placed on building the market foundations that enable sustainable long-term growth. /p h3Candidate Profile /h3 pThe ideal candidate should demonstrate: /p ul liStrong business development experience within the healthcare, medical technology, or life sciences sectors /li liExperience working with the Italian public and/or private healthcare sector /li liExcellent networking and relationship-building skills /li liAbility to develop new markets from an early stage /li liStrategic thinking combined with strong execution capabilities /li liExcellent communication and presentation skills /li liHigh levels of autonomy, initiative, and accountability /li liWillingness to travel extensively throughout Italy /li /ul h3Languages: /h3 ul liItalian (mandatory) /li liEnglish (mandatory) /li liSpanish is considered a strong advantage /li /ul pExperience in bDigital Pathology, Artificial Intelligence, Diagnostics, or Software as a Medical Device (SaMD) /b will be highly valued. /p h3Success Profile /h3 pThis is not a traditional sales role. /p pIt is a market development position whose success depends on creating opportunities where they do not yet exist, building trusted relationships with clinical and commercial stakeholders, securing strategic collaborations, and establishing Cells-IA as a recognized and credible partner within the Italian healthcare ecosystem. /p pThe successful candidate will spend a significant portion of their time engaging directly with customers, hospitals, and partners throughout Italy. /p pField activity, relationship building, and proactive business development are core responsibilities of the role and essential to achieving Cells-IA’s strategic objective /p pYour contract type will be: /p pIndefinite /p pThe required education for the job is: /p pBachelors Degree /p pThe experience for this job is: /p pMore than 5 years /p #J-18808-Ljbffr

📌 Position: Italian Market Development Manager – Digital Pathology & AI (Italia)
🏢 ROVI Pharmaceutical
📍 Italia