pWe're looking for a hands-on Design Manager to improve how customers move from seeing an ad to completing a purchase or enquiry. You'll shape acquisition journeys and create the banners, video and ad copy that support them. /p pThis role combines design execution with strategic thinking. You'll work directly in Figma, review customer journeys, develop and test creative, and present recommendations to clients. You'll report to the CEO and work with international clients across multiple markets. Candidates should be available to overlap with Dubai working hours for a few hours each day and attend client calls. /p h3What you’ll do /h3 ul liReview the path from ad click through to conversion and identify where and why people drop off. /li liRedesign landing pages, forms and checkout flows in Figma, with clear specifications for developers. /li liMake sure the message and experience stay consistent from ad to landing page. /li liRecommend useful experiments and help clients continue testing after launch. /li /ul h3Create display and social advertising /h3 ul liDevelop static, animated and HTML5 creative for platforms such as Google, Meta, Yahoo and TikTok. /li liBuild flexible concepts that can be adapted for different sizes, languages and campaigns. /li liBalance each client’s brand with the requirements of each platform. /li /ul h3Manage video production /h3 ul liTake video projects from brief to delivery, including supplier selection, budgets and timelines. /li liBuild relationships with editors, motion designers, videographers and footage providers. /li liDirect short-form vertical video and plan platform-specific cut-downs. /li liTrack licensing and usage rights. /li /ul h3Write and test ad copy /h3 ul liWrite headlines, hooks, primary text,



descriptions and calls to action for search, social and display. /li liDevelop distinct messaging angles for different audiences and structure them for meaningful testing. /li liEnsure copy is accurate and compliant, including for clients in regulated sectors. /li /ul h3Measure and improve performance /h3 ul liRun creative tests and report on their impact on cost per acquisition. /li liUse performance data to refine or retire underperforming work. /li liApply generative tools for image, video and copy production where they improve the work, and review the quality of the results. /li /ul h3What we’re looking for /h3 ul liAround five years of design experience focused on direct response, including paid social, display and landing pages. /li liExperience improving acquisition flows, ideally with before-and-after conversion results to share. /li liA portfolio of banner and social creative produced across platforms and formats. /li liExperience commissioning or managing video production, including suppliers, budgets and deadlines. /li liStrong ad copywriting skills and examples of tests or results that informed your work. /li liAdvanced Figma and Adobe Creative Cloud skills, with enough motion and editing experience to brief others and handle smaller edits. /li liExperience using generative tools in live client work and a considered view of their limitations.



/li liConfidence reading creative performance data and designing clear, useful tests. /li liStrong client communication skills, including the ability to present your work and support recommendations with evidence. /li liFluent written and spoken English. /li liA track record of working effectively in a remote environment. /li /ul h3Nice to have /h3 ul liExperience with experimentation tools such as VWO or Optimizely. /li liWorking knowledge of HTML and CSS, plus After Effects or similar tools. /li liExperience with both e-commerce and lead generation. /li liExperience in regulated industries, especially financial services. /li liArabic language skills or experience adapting creative for other languages. /li liExperience building design systems or managing freelancers and junior designers. /li /ul h3What success looks like /h3 ul libFirst month: /b You've reviewed client journeys and current creative, identified opportunities, and delivered initial improvements. /li libFirst three months: /b Creative tests are running across accounts, a reliable video supplier network is in place, and production processes are running smoothly. /li libFirst six months: /b Conversion rates are improving, creative cost per acquisition is decreasing, and clients value your contribution. /li /ul h3What’s offered /h3 ul liPermanent, fully remote work, with no relocation required. /li liDirect reporting to the CEO and access to quick decision-making. /li liA broad role spanning design, video and copy for international clients. /li liBudget for tools, licenses and freelance support, plus an equipment allowance. /li liThe opportunity to build the design function as the business grows. /li /ul #J-18808-Ljbffr

📌 Design Manager (Italia)
🏢 Salt
📍 Italia