Founded in Florence in 1860, Panerai forged its reputation by developing precision instruments and professional watches for the Royal Italian Navy, renowned for their reliability and functional design. Rooted in performance, purpose, and precision, the Maison embraces its heritage while pushing the boundaries of innovation, combining Italian design with Swiss expertise. Today, Panerai continues to create tool watches that serve as trusted companions for every adventure, even in the most demanding environments.
As our next Strategic Planning Director, you will be the pivotal leader responsible for co-developing cohesive 360-degree marketing and communication strategy and ensuring its flawless execution across departments. Your role will be instrumental in creating and managing a comprehensive strategic plan and calendar, leveraging in-depth market analysis and identifying key business opportunities. Your mission will be to ensure the orchestration of Brand Communication activities and to serve as a strategic bridge with the Product Marketing and Commercial teams,
working collaboratively with the markets to ultimately enhance brand image and drive Maison’s priorities and business growth.
This role reports to the Brand Communication Director and is based in Milan.
Your impact
You will drive the development of the 360 yearly marketing and communication strategic planning
• Support the Brand Communication Director in translating the global Brand strategy into a 360-degree yearly marketing and communication strategic plan, designed to enhance brand image and drive business growth.
• Conduct in-depth market and competitor analysis to identify new opportunities, challenges, and client insights to feed and evolve the marketing strategy.
• Act as right hand of the Brand Communication Director, providing strategic guidance and serving as the main point of contact for product managers, commercial, client and retail teams, as well as market stakeholders, ensuring full alignmen
📌 Strategic Planning Director (Milano)
🏢 Richemont
📍 Milano
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