Responsibilities
TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.
Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.
You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.
The Industry Activation Strategist (IAS) is a specialist role within the Regional Product & Client Solutions (rPCS) organization, responsible for driving industry impact through data driven insights, intelligence, and strategic vertical narratives supporting the CPG and C&S; verticals. The role partners closely with rPCS to deliver deep vertical insights that inform GBS-facing narratives and sales strategies.
IAS conducts industry research,
develops strategies to address key client and industry challenges, and generates insights that shape vertical-wide priorities. Working in close collaboration with GBS sales teams and cross-functional stakeholders, the role translates market, performance, and industry signals into actionable strategies that accelerate penetration, product adoption, and revenue growth.
Acting as the connective tissue between vertical priorities, sales execution, and scalable insights, IAS partners with rPCS to provide GBS teams with clear narratives, benchmarks, and scorecards to drive measurable impact.
Responsibilities
- Generate data-driven vertical insights by synthesizing market intelligence, platform trends, industry research, and competitive signals to identify growth opportunities and risks.
- Own the development of vertical benchmarks, scorecards, and client-facing insight frameworks that support penetration, product adoption, and re
📌 Industry Activation Strategist, Luxury (Milano)
🏢 Tiktok
📍 Milano