Purpose Of The Role

Manage brand communications for adidas Football Business units, in order to build powerful brand momentum around Football moments and partners endorsed by adidas (ex FIGC, AS Roma) and selected cross-category campaigns, plan effective implementation and excellent execution, strong consumer engagement, support sell out. Manage integrated plans according to guidelines, brand standards and business objectives in the country.

What You'll Do

• Develop, steer and execute country category activation plans landing holistic approach with Euro/ Global campaigns across all communication channels (comms, media, PR, social, digital, events, etc ) in collaboration with horizontal and vertical BU teams.
• Develop and steer adidas’ partners (FIGC, AS Roma, Como, Players, etc…) dedicated activation plans landing advanced comprehensive plans in alignment with Global BU across all communication channels (comms, media, publishing, PR, Digital, e com, events, etc) in collaboration with horizontal and vertical BU teams and Sports Marketing
• Ensure all consumer touch points (comms,



channel marketing, sport marketing culture marketing) are in alignment and connected, ensuring a seamless consumer journey (digital and physical).
• Implement and execute the proper media mix to achieve and maximize the strategic objectives (upper + mid funnel focus)
• Define in close collaboration with the media agency the partners that best suit the campaign/product that will be advertised;
• Assure that Football brand image is consistent and coherence across all the channels and guarantee synergies and alignment, following Brand guidelines and brand positioning and standards.
• Look always for localization opportunities to empower brand visibility, partnerships and appeal in all the touchpoint (digital and physical), in owned and earned properties.
• Implement media integrated communication plans and consumer activations and specific project, in line with objectives and brand position

📌 Brand Communication Manager Football (Milano)
🏢 Adidas
📍 Milano