19 ott
|
Eli Lilly
|
Milano
Role overviewwe are looking for a media manager with strong hands-on media experience to join the consumer marketing team and own media strategy and planning across the cee markets.key responsibilitiesdevelop integrated media strategies and media plans for digital and offline channels (tv, ooh, radio, print, digital) across cee markets, from objective setting to channel selection and flighting.lead media planning discussions with agencies, challenge recommendations and ensure plans are grounded in sound strategy.analyze campaign and channel performance, extract insights (reach, frequency, grps, efficiency, channel mix) and provide actionable recommendations.manage media budgets, pacing and investment efficiency, reallocating in-flight when needed.act as primary contact for media agencies: brief, evaluate plans and hold partners accountable for quality and performance.apply measurement frameworks (ga4, cm360, ad-server data, mmm, mta) to validate media effectiveness and inform future planning.stay current on media trends, new channels, formats and best practices in both traditional and digital media.prepare media strategy presentations, dashboards and reports for leadership and cross-market alignment.drive continuous improvement of media planning frameworks, governance and processes across the region.required qualificationsbachelor's degree in marketing, business administration, economics, communications or related field.minimum 7 years of experience in media, preferably within a media agency,
with direct ownership of media strategy and plans.strong expertise in offline media planning (tv, ooh, radio, print) and ability to plan and evaluate offline media independently.equally strong command of digital media planning (search, social, programmatic, video).proven ability to build and defend an integrated media strategy with clear channel-mix and budget allocation.excellent analytical skills; comfortable working with media data, dashboards and performance reports.proficiency with digital analytics and ad-tech platforms (google analytics, cm360, dv360, meta ads manager).strong excel, data-visualisation and powerpoint (looker studio) skills.confident in managing and pushing back on media agencies and owning the media agenda in cross-functional discussions.ability to work independently, manage multiple markets and priorities, and thrive in a fast-paced environment.fluent in english.preferred skillsexperience planning media across multiple cee or international markets.familiarity with mmm / mta tools and media-mix modelling.locationone of the following cities: tallinn, budapest, bucharest, prague, warsaw (based in milano, italy for administrative purposes).compensation & benefitsannual salary range €38,250 - €75,680, depending on education, experience, skills and location.company premio, pension plan, vacation benefits, healthcare benefits, flexible benefits, life and death insurance, well-being benefits, employee assistance program, fitness benefits.
📌 Media manager cee (Milano)
🏢 Eli Lilly
📍 Milano