H3Head of Marketing: Founding Role /h3 pbFrontierU · Full-time · Remote /bbr/bExpected start: December 2026 or January 2027 /bbr/b€75,000 annual base salary + €30,000 target annual equity grant /b /p pbGet to know FrontierU: /bbfrontieru.org /b /p h3Help us rebuild the university /h3 pFrontierU is building an alternative to university for highly intelligent, ambitious young people who want to learn deeply, build companies, and pursue exceptional careers. /p pWe’re bringing together personalized learning, Socrates (our AI tutor and mentor), a physical community, and connections to employers and investors. Our aim is to give members a faster, more affordable path to meaningful work and growth. /p pWe’re looking for our first marketing leader to make that proposition compelling, reach the right people, and help bring our founding cohort together. /p pYou’ll work directly with the founder and build marketing from the ground up. You’ll own the strategy, personally execute a substantial share of the work, and commission freelancers and specialists where they can deliver a better result. /p h3The role /h3 pYour immediate mission is to build qualified demand for FrontierU and turn it into applications and enrollments ahead of our first campus launch. /p pbOur growth strategy is organic. We will not run paid advertising. /b You’ll build through compelling content, launch campaigns, community relationships, campus outreach, partnerships, events, and referrals. /p pYou’ll have a budget for production, freelancers, tools, and outreach. You’ll decide what to do yourself, what to commission, and where to focus our resources. /p pBefore launch, you’ll help tell the story of what we’re building and why it matters. After launch, you’ll draw on the people, projects, learning, and daily life inside FrontierU. As the workload grows, you’ll help decide which capabilities to bring in-house and hire the right people. /p h3What you’ll own /h3 pbPositioning and messaging /bbr/Understand prospective members: their ambitions, frustrations, alternatives, and reasons for hesitating. Work with the founder to explain what FrontierU offers, who it is for, and why someone should choose it. /p pbOrganic launches and campaigns /bbr/Develop campaign ideas that people want to watch, discuss, share, and participate in. Own the concept, creative direction, distribution, timing, and execution, from the first brief through follow-up. /p pbContent and creative direction /bbr/Build a focused editorial approach and sustainable publishing rhythm. Turn founder conversations, product development, educational ideas, events, and member stories into strong content. Choose the formats and channels that deserve our attention. /p pbHands‑on execution /bbr/Write copy, develop scripts, produce straightforward content, make basic landing‑page updates, publish, conduct outreach, and measure results. Keep work moving without needing a separate specialist for every step.



/p pbDistribution and relationships /bbr/Build relationships with student communities, student organizations, founders, creators, and relevant organizations. Organize campus outreach, collaborations, events, and referral activity that reach people who could thrive at FrontierU. /p pbApplications and conversion /bbr/Build and improve the journey from discovery to qualified application. Work with the founder and admissions team on follow‑up and conversion to enrollment while preserving our admissions standards. /p pbFreelancers and specialist partners /bbr/Find good collaborators, write clear briefs, manage budgets and deadlines, and give useful creative feedback. Commission specialist work when it improves quality, speed, or capacity, and remain accountable for the outcome. /p pbMeasurement and the future team /bbr/Track qualified interest, applications, conversion, and acquisition costs. Use the evidence to improve our approach and decide when to hire a creator, content lead, or other specialist. /p pbExplore /bbFrontierU’s website /bb to get a feel for the mission, platform, and community you’ll help introduce to the world. /b /p h3What you bring /h3 h3You have built successful organic launches /h3 pYou have personally conceived and executed launches or campaigns that achieved substantial organic reach and converted attention into meaningful action. /p pYou understand how the idea, creative work, distribution, timing, and participation fit together. You can explain your contribution, the starting audience and resources, and what happened after people saw the campaign. /p pWe’re particularly interested in experience launching an unfamiliar product, program, community, or organization with limited resources. /p h3You combine creative judgment with commercial discipline /h3 pYou recognize a strong story, write clearly, and know how to make an unfamiliar proposition understandable and compelling. /p pYou can judge scripts, video, design, and landing pages, give specific feedback, and protect the quality of the work. You also care about whether it reaches the right people and leads them to act. /p h3You are a hands‑on builder /h3 pYou can take a campaign from an idea to launch. You have practical strengths in writing, publishing, outreach, straightforward content production, and basic marketing tools. /p pYou know when doing something yourself is the best use of your time and when a specialist will deliver a better result. Advanced filmmaking or design skills are welcome, but strong editorial judgment and independent execution are essential.



/p h3You can build a team around the work /h3 pYou have selected and managed freelancers, agencies, or collaborators. You can assess their work, set expectations, and keep projects moving. /p pAs FrontierU grows, you’ll be able to identify the next hiring need, assess candidates, and develop the marketing function. /p h3You learn quickly and take ownership /h3 pYou’re comfortable choosing priorities with incomplete information, testing your assumptions, and changing direction when the evidence calls for it. /p pYou use AI and automation where they improve speed or quality, while taking responsibility for the finished work. /p h3Working arrangement /h3 pThis is a full-time, remote role. Fluent English is required; Italian is not. /p h3Your first three months /h3 pWorking with the founder, you will: /p ul lipDevelop a clear understanding of prospective members through direct conversations and existing evidence. /p /li lipEstablish positioning, campaign priorities, and a measurable route to our first cohort. /p /li lipLaunch focused organic campaigns and a consistent publishing rhythm. /p /li lipPut application tracking and follow-up in place with the admissions team. /p /li lipBuild a dependable roster of creative collaborators. /p /li lipShow what is generating qualified demand, what is not, and where we should invest next. /p /li /ul pWe’ll agree on specific targets based on the launch date, available budget, and starting position. /p h3Why join /h3 pYou’ll shape how FrontierU is understood from the beginning and help assemble its first community. /p pYou’ll work directly with the founder, have substantial ownership over the marketing, and build the function as the company grows. /p pYou’ll receive b€75,000 in annual base salary, plus an annual equity grant with a target value of €30,000 at the time of grant /b. The valuation method, award size, vesting schedule, and any exercise costs will be specified in your offer. /p h3Show us what you’ve built /h3 pbBefore applying, visit /bbfrontieru.org /bb to understand our mission and what we’re building. /b /p pApply with a short explanation of why FrontierU interests you and examples of your strongest work. /p pFor each launch or campaign, explain: /p ul lipThe objective, starting audience, budget, and team. /p /li lipWhat you personally conceived, made, commissioned, or coordinated. /p /li lipHow you distributed it and what drove its reach. /p /li lipThe results, including applications, sign-ups, participation, or revenue where available. /p /li lipWhat you learned and would do differently. /p /li /ul pDistinguish organic reach from paid promotion. Include work you made yourself and work you directed, making your contribution clear. /p pWe’d also like to hear about a campaign that fell short and how you responded. /p pWe’re looking for strong judgment, original ideas, and evidence that you can turn them into results. /p #J-18808-Ljbffr

📌 Head of marketing (Toscana)
🏢 FrontierU
📍 Toscana