Overview of the Role

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Salesforce is looking for a senior, entrepreneurial Account Executive to lead our growth in the Sports and Betting space in Italy. You will own a focused set of named accounts across two segments: enterprise gaming and betting operators, and enterprise and mid-market sports organisations, primarily football clubs.
Betting is a largely greenfield opportunity for Salesforce in Italy: we are looking for someone who can open doors, build credibility with C-level stakeholders and turn first conversations into strategic, multi-cloud relationships.
In football, you will help clubs transform how they engage fans, grow commercial revenue and monetise their data.
Think of yourself as the "General Manager" of your territory: mapping account strategies, orchestrating resources and acting as an extension of your customer. You will work closely with product specialists (co-primes), Solution Engineers and Architects,



and our partner ecosystem to bring the full Salesforce platform, including Data Cloud and Agentforce, to your accounts.

Responsibilities

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- Build and execute account plans for a portfolio of named betting operators and football clubs, with a strong focus on net new logos and expansion.
- Leverage your existing network to open and accelerate opportunities with key decision makers (CEO, CMO, CDO, CIO, Head of CRM, Head of Fan Engagement, Chief Commercial Officer).
- Act as a trusted digital advisor, deeply understanding your customers’ business challenges: player acquisition and retention, responsible gaming and regulatory compliance, fan engagement, ticketing, sponsorship and membership revenues.
- Lead complex, multi-stakeholder sales cycles from first contact to close, building compelling business cases and value-based proposals.
- Orchestrate internal teams and partners to design winning strate

📌 Account Executive, Sports (Romano di Lombardia)
🏢 Leadout Capital
📍 Romano di Lombardia