Territory: Continental Europe and the United Kingdom
About the Role:
The Head of eTrucks sales Europe & UK is responsible for leading BYD's commercial electric truck business across Continental Europe and the United Kingdom. The role is accountable for sales developing market-specific commercial strategies, accelerating business growth, strengthening customer relationships, and ensuring sustainable business expansion across both EU and UK markets.
The position serves as the primary commercial leader for the European and UK eTruck business and works closely with global and regional stakeholders to align commercial strategy, product roadmap, regulatory requirements, and operational execution across diverse markets.
Reports to: Head of Commercial Vehicles European
Authority:
· Overall leadership of e-Truck commercial operations across Continental Europe and the UK.
· Sales commercial decision-making within delegated authority limits
· Participation in strategic planning, pricing, customer engagement, and business development initiatives




· Resource planning and organizational recommendations for the European eTruck business
· Ensure alignment between UK commercial operations and broader European business objectives while addressing market-specific requirements
· Establishment of TCO tracking and pricing strategies in coordination with Product Marketing
Key Responsibilities
· Provide strategic leadership for the European & UK eTruck business.
· Develop, communicate, and support the execution of business plans and commercial strategies.
· Lead and develop commercial teams to support organizational objectives and customer success.
· Build and maintain strategic relationships with key customers in continental EU & United Kingdom, partners, fleet operators, leasing companies, dealers, and industry stakeholders.
· Support the identification and development of new business opportunities, partnerships, market segments, and product road map
· Facilitate alignment between market

📌 Head of eTrucks Sales Europe (Milano)
🏢 BYD EUROPE
📍 Milano