TheSoul Group is a leading creator business platform positioned at the heart of the creator economy. Our original videos, animations, and editorial stories inspire audiences in 21 languages, across 60 platforms and 20 websites.
Together with our network of talented creators, we reach over 5 billion followers and generate more than 100 billion monthly views on social media.
As a global powerhouse in digital media, we drive viral success for creators and brands worldwide through a wide range of services, leveraging our expertise in content distribution, localization, and social media management. We’re the creators behind global phenomena such as 5-Minute Crafts and BrightSide.
We’re a dynamic, remote-first global team, fostering award-winning creativity, a no-red-tape approach, and great vibes

TheSoul Group is launching the YouTube channel for an established TV series in the food and outdoor space, bringing its content to a new digital audience.
YouTube is the main stage, and views and subscribers are the KPIs that matter most. TikTok, Instagram and Facebook grow alongside it,



both as channels in their own right and as a way to send viewers to YouTube.
As our YouTube Strategist & Channel Manager, you'll set the strategy and run the channel day to day. You read the data, decide what comes next, and work hand in hand with a dedicated editor so every new video builds on what performs.

Strategy & data
• Track channel performance weekly: views, subscribers, retention, CTR, traffic sources and returning viewers
• Turn insights into clear, data-led briefs for the editor: which topics and moments to use, which hooks to test, what length works best
• Find the formats and topics the audience responds to, and adjust the plan to match
• Lead the channel to YouTube monetisation eligibility and track progress against it

Running the channel
• Support the channel and account setup for a US audience; set up playlists, keywords and a standard for titles and descriptions
• Own the pu

📌 Youtube Strategist (Italia)
🏢 TheSoul Group
📍 Italia