About us
Pete Tong DJ Academy (MAT Academy in Italy) is an online school for DJs and electronic music producers, with members in 150 countries. Our courses are taught by artists such as Pete Tong, Carl Cox, Jamie Jones, Adam Beyer and Diplo, inside a digital campus with community, live sessions, a grading path and real career outlets: our Talent Pool, theFuture Talent Awards and our DISCOVR label.

We moved to a subscription model in 2025, closed a funding round in 2026, and are now scaling. Our HQ is in Rome.

The role
You own the member lifecycle from first login onward, and your first priority is the start:turning a new member into someone who studies every week, beginning with a firstlesson in their very first days. From there, you grow the value of each membership, movingmembers to annual and higher plans at the right moment and keeping those we are aboutto lose. And you bring order to how we talk to members, so every message lands at theright time and nobody hears from us too often. You report directly to our Chief Product &Technology; Officer.
This is a senior seat in a new team.



You will set up how lifecycle works here, run it hands-on, and grow the team around it: lifecycle is a fairly new function here and we plan toexpand it. In the early phase, while our design capacity ramps up, you will also enjoygetting hands-on with the craft yourself: shaping email and in-app templates, offer pagesand small UI touches inside our tools. You are also the custodian of our CRM system: theautomations, segments, rules and calendar every team uses to talk to members.
What you'll own
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Activation: the first 30 days of every member. Onboarding by persona, the first lessonin the first days, and the nudges that turn a signup into a study habit.

Senior Growth Lifecycle Manager, Pete Tong DJ Academy Page 1 of 4

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Upsell and expansion: moving members to annual plans and higher tiers at the rightmoment, with offers tied to their progress and to our big moments (contests, releases

📌 Senior Lifecycle (Roma)
🏢 Pete Tong DJ Academy
📍 Roma