Overview In this role you drive Nike's Running and Training brand presence in Italy by connecting consumer insights with sport trends and community initiatives. You will collaborate across functions and with external partners to translate opportunities into impactful brand experiences. You’ll build authentic connections with Italian running and training communities, athletes and coaches, shaping campaigns and activations. This position offers meaningful impact through storytelling, partnerships and premium execution at scale.
Responsabilità Monitor consumer trends and community developments to identify opportunities for the business
Build and maintain relationships with local running crews, communities, athletes, coaches and stakeholders
Support development and execution of seasonal marketing initiatives and key brand moments
Develop presentations and insight recaps for local and EMEA audiences
Manage project workstreams and coordinate internal and external partners
Collaborate with cross-functional teams to deliver integrated brand experiences
Plan and execute consumer activations,
races, events, programs and campaigns
Partner with agencies, vendors and community partners to ensure high-quality creative and execution
Translate consumer, sport and community insights into compelling storytelling and brand experiences
Capture learnings to inform future Running & Training opportunities
Requisiti fondamentali Strong connections within the Italian Running and Training scene
Deep understanding of the Italian consumer landscape for Running and Training
Genuine passion for Running and Training
Ability to identify consumer and sport insights and translate them into brand opportunities
Storytelling and presentation skills with deck creation experience
Excellent organizational and project management skills
Strong stakeholder management and cross-functional collaboration
Collaborative mindset with ability to work across functions
Attention to detail and premium execution
Experi
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