Commercial Strategy
* Develop, implement and continuously refine the hotel's integrated commercial strategy, on a total revenue perspective.
* Lead all Sales, Marketing, Digital Marketing, Public Relations and Business Development initiatives.
* Position Kimpton Villa Miramare Taormina as the preferred luxury lifestyle destination in Taormina and the wider Mediterranean market.
* Build commercial strategies aligned with the objectives of Kimpton Hotels & Restaurants and IHG Hotels & Resorts.
* Collaborate closely with the Director of Revenue Management to maximise Occupancy, ADR, RevPAR, Market Share and overall profitability. Sales Leadership
* Develop annual and long-term sales strategies across all market segments.
* Build and maintain strong relationships with luxury travel advisors, wholesale partners, destination management companies (DMCs), premium tour operators and corporate clients, in accordance with the distribution guidelines of IHG Hotels & Resorts.
* Lead negotiations for corporate agreements, preferred partnerships and RFP submissions.
* Drive leisure, luxury, strategic MICE and group business while optimising business mix.
* Identify new revenue opportunities and strategic partnerships.
* Represent the hotel during sales missions and international roadshows. Marketing & Brand Positioning
* Develop and execute comprehensive marketing and communication strategies.
* Lead brand positioning initiatives that reinforce Kimpton's unique lifestyle identity.
* Manage digital marketing campaigns including SEO, SEM, paid media, content marketing, influencer partnerships and social media strategy.
* Oversee creative content, photography, video production and storytelling initiatives.
* Ensure brand consistency across all communication channels. Public Relations
* Develop and execute strategic PR plans.




* Build relationships with international media, luxury travel journalists and influencers.
* Coordinate press trips, media events and hotel launch activities.
* Act as a brand ambassador, representing the hotel at national and international events including ILTM, Arabian Travel Market (ATM), WTM London, ITB Berlin and other relevant luxury travel events. Distribution & Commercial Systems
* Optimise distribution strategies across all sales channels.
* Maintain strong knowledge of luxury booking platforms and preferred distribution channels.
* Drive direct business while optimising OTA performance and cost of acquisition.
* Utilise CRM platforms such as Salesforce, Delphi, Cvent and IHG commercial systems to maximise commercial performance. Luxury Consortia & Partnerships Develop and strengthen relationships with leading luxury travel networks including:
* Virtuoso
* Signature Travel Network
* Serandipians
* Internova Travel Group
* Traveller Made
* American Express Fine Hotels + Resorts
* Preferred partner programmes and other strategic luxury distribution channels. Commercial Performance Monitor and analyse key commercial performance indicators including:
* Occupancy
* ADR (Average Daily Rate)
* RevPAR
* Market Share
* GOP Contribution
* Channel Mix
* Customer Acquisition Cost
* Brand Awareness
* Digital Performance Metrics




* ROI on Marketing Investments Develop strategic action plans based on performance analysis and market intelligence. Leadership Responsibilities
* Build, lead and inspire a high-performing Sales & Marketing team.
* Foster a culture of collaboration, accountability, innovation and excellence.
* Manage departmental budget, recruitment and employee engagement initiatives.
* Coach, mentor and develop team members to achieve exceptional performance.
* Promote an environment based on trust, respect and continuous improvement. Candidate Profile The successful candidate will possess:
* Extensive experience as Director of Sales & Marketing, Director of Commercial or Senior Commercial Leader within luxury five-star hotels.
* Previous pre-opening luxury hotel experience is highly desirable.
* Experience with IHG Hotels & Resorts or another international luxury hotel company is considered a strong advantage.
* Excellent written and spoken English and Italian.
* Comprehensive knowledge of the Italian luxury hospitality market and international luxury travel segments.
* Excellent understanding of the Taormina destination, Sicily and the wider Mediterranean luxury market.
* Proven success in developing and implementing integrated commercial strategies.
* Strong expertise across Sales, Marketing, Revenue Management collaboration, Digital Marketing and Public Relations.
* Extensive knowledge of luxury distribution channels and sales platforms.
* Strong network within the international luxury travel industry.
* Experience managing CRM systems, commercial technologies and hotel sales platforms;
* Strong analytical skills with the ability to interpret commercial KPIs and convert insights into business results.
* Excellent negotiation, communication and presentation skills.
* Willingness to travel extensi

📌 Director of Sales (Ferrara)
🏢 Kimpton
📍 Ferrara