Commercial Strategy

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- Develop, implement and continuously refine the hotel's integrated commercial strategy, on a total revenue perspective.

- Lead all Sales, Marketing, Digital Marketing, Public Relations and Business Development initiatives.

- Position Kimpton Villa Miramare Taormina as the preferred luxury lifestyle destination in Taormina and the wider Mediterranean market.

- Build commercial strategies aligned with the objectives of Kimpton Hotels & Restaurants and IHG Hotels & Resorts.

- Collaborate closely with the Director of Revenue Management to maximise Occupancy, ADR, RevPAR, Market Share and overall profitability.

Sales Leadership

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- Develop annual and long-term sales strategies across all market segments.

- Build and maintain strong relationships with luxury travel advisors, wholesale partners, destination management companies (DMCs), premium tour operators and corporate clients, in accordance with the distribution guidelines of IHG Hotels & Resorts.

- Lead negotiations for corporate agreements, preferred partnerships and RFP submissions.

- Drive leisure, luxury, strategic MICE and group business while optimising business mix.

- Identify new revenue opportunities and strategic partnerships.

- Represent the hotel during sales missions and international roadshows.

Marketing & Brand Positioning

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- Develop and execute comprehensive marketing and communication strategies.

- Lead brand positioning initiatives that reinforce Kimpton's unique lifestyle identity.

- Manage digital marketing campaigns including SEO, SEM, paid media, content marketing,



influencer partnerships and social media strategy.

- Oversee creative content, photography, video production and storytelling initiatives.

- Ensure brand consistency across all communication channels.

Public Relations

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- Develop and execute strategic PR plans.

- Build relationships with international media, luxury travel journalists and influencers.

- Coordinate press trips, media events and hotel launch activities.

- Act as a brand ambassador, representing the hotel at national and international events including ILTM, Arabian Travel Market (ATM), WTM London, ITB Berlin and other relevant luxury travel events.

Distribution & Commercial Systems

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- Optimise distribution strategies across all sales channels.

- Maintain strong knowledge of luxury booking platforms and preferred distribution channels.

- Drive direct business while optimising OTA performance and cost of acquisition.

- Utilise CRM platforms such as Salesforce, Delphi, Cvent and IHG commercial systems to maximise commercial performance.

Luxury Consortia & Partnerships

Develop and strengthen relationships with leading luxury travel networks including:

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- Virtuoso

- Signature Travel Network

- Serandipians

- Internova Travel Group





- Traveller Made

- American Express Fine Hotels + Resorts

- Preferred partner programmes and other strategic luxury distribution channels.

Commercial Performance

Monitor and analyse key commercial performance indicators including:

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- Occupancy

- ADR (Average Daily Rate)

- RevPAR

- Market Share

- GOP Contribution

- Channel Mix

- Customer Acquisition Cost

- Brand Awareness

- Digital Performance Metrics

- ROI on Marketing Investments

Develop strategic action plans based on performance analysis and market intelligence.

Leadership Responsibilities

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- Build, lead and inspire a high-performing Sales & Marketing team.

- Foster a culture of collaboration, accountability, innovation and excellence.

- Manage departmental budget, recruitment and employee engagement initiatives.

- Coach, mentor and develop team members to achieve exceptional performance.

- Promote an environment based on trust, respect and continuous improvement.

Candidate Profile

The successful candidate will possess:

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- Extensive experience as Director of Sales & Marketing, Director of Commercial or Senior Commercial Leader within luxury five-star hotels.

- Previous pre-opening luxury hotel experience is highly desirable.

- Experience with IHG Hotels & Resorts or another international luxury hotel company is considered a strong advantage.

- Excellent written and spoken English and Italian.

- Comprehensive knowledge of the Italian luxury hospitality market and intern

📌 Director of Sales (Italia)
🏢 Kimpton
📍 Italia