Department: International Sales
Location:
Company Headquarters in Milan (Italy) Travel
Requirements:
Frequent travel across the APAC region (up to 50%)
About Us
Founded in Milan in 1905, La Pavoni is one of the world's historic coffee machines brands. For over a century, it has been synonymous with Italian craftsmanship, innovation, and coffee culture, with iconic models that have helped define the ritual of espresso at home and in professional settings. Renowned for its aesthetic lines, high-quality materials, and meticulous craftsmanship that blends tradition and engineering, La Pavoni represents the excellence of Made in Italy, appreciated by enthusiasts and connoisseurs worldwide. Since 2019, La Pavoni has been part of the SMEG Group, sharing its values of quality, design, and technological innovation, continuing to pursue a vision that combines heritage, performance, and timeless style. Position Summary We are seeking a dynamic, results-driven Area Sales Manager for the APAC region to join our international sales team. In this role, you will be responsible for driving business growth, managing and expanding our distribution network, and establishing strong relationships with major dealers as well as key accounts (roasters, coffee chains, and hospitality groups) across the Asia-Pacific market. The ideal candidate is a coffee enthusiast with a strong commercial background in the food service equipment sector, an analytical mindset, and an entrepreneurial approach to unlocking new market opportunities.
Key Responsibilities
• Business Development: Define and execute the sales strategy to increase market share and brand visibility across mature and emerging APAC markets.
• Distributor Management: Identify, onboard, evaluate, and support local importers and distributors, ensuring alignment with corporate guidelines and sales targets.
• Key Account Management: Directly manage relationships with regional key accounts, including large coffee chains, roasters,
hotel groups, and culinary corporate clients.
• Technical & Product Support: Collaborate with the technical team to ensure distributors receive adequate product training and post-sales service setups.
• Market Intelligence: Monitor market trends, competitor activities, and regulatory requirements in the region to identify new growth avenues.
• Budgeting & Reporting: Establish annual sales budgets for the assigned area, track KPIs, and provide regular forecasting reports to the corporate headquarters.
• Events & Exhibition: Represent the company at major regional trade shows, exhibitions and industry events. Requirements & Qualifications
•
Experience:
Minimum 3–5 years of experience as an Export/Area Manager within the home and professional coffee machines industry, HoReCa equipment or premium Food & Beverage sectors.
• Market Knowledge: Deep understanding of the APAC business landscape, commercial dynamics, and cultural nuances. An existing network of contacts in the regional coffee or hospitality sector is highly preferred.
• Languages: Fluent written and spoken English is mandatory. Proficiency in a regional language is considered a strong asset.
•
Skills:
Exceptional negotiation, communication, and relationship-building skills. Ability to work independently and manage cross-cultural business relations.
•
Education:
Bachelor’s degree in Business Administration, International Trade, Marketing, Engineering, or a related field.
• Availability: High willingness to travel extensively throughout the APAC region.
What We Offer
• Competitive salary package with an attractive performance-based premio scheme.
• A dynamic, international, and innovative working environment.
• Comprehensive onboarding and continuous training at our headquarters.
• Tools for the role.
How to Apply
Interested candidates are invited to submit their CV and a brief cover letter in English to
[email protected] with the subject line "Area Sales Manager APAC
- [Your Name]".
📌 AREA SALES MANAGER – APAC (Milano)
🏢 La Pavoni 1905
📍 Milano