About the Company

Yibi Hantang is a China market growth and brand management partner for international luxury and lifestyle brands. We work across market strategy, brand partnerships, licensing, product development, content, e-commerce and channel execution, helping overseas brands enter and grow in China while protecting their long-term brand value.

About the Role

We are looking for a Brand Partnerships Manager based in Milan to develop relationships with Italian and European luxury, fashion, beauty, fragrance, jewelry and lifestyle brands.

Responsibilities

- Identify and approach high-potential Italian and European brands
- Build relationships with founders, executives and international business teams
- Evaluate China market entry and licensing opportunities
- Lead early-stage discussions and partnership development
- Coordinate with our China team on market research, proposals and project execution




- Represent Yibi Hantang at relevant industry events and meetings

Qualifications

- Experience in luxury, fashion, beauty, fragrance, jewelry or premium lifestyle industries
- Background in brand partnerships, business development, licensing or international expansion
- Strong understanding of the Italian and European brand landscape
- Excellent communication and relationship-building skills
- Fluent Italian and professional English
- Understanding of the China market is a strong advantage

Required Skills

We are not looking for a traditional salesperson. We are looking for someone who understands brand value, builds long-term trust and can connect European brands with meaningful opportunities in China.

📌 Brand Partnerships Manager (Lombardia)
🏢 Yibi Hantang | China Lifestyle Extension Licensing Partner
📍 Lombardia