Creative Strategist Ads – Italy

About the Company

We are a fast-growing international consumer goods brand focused on developing innovative and sustainable cleaning products. Our ambition is to make sustainable cleaning more accessible to consumers through convenient, effective and environmentally conscious alternatives to traditional household products. We operate across several European markets, combining a direct-to-consumer (DTC) business model with a data-driven and highly performance-oriented approach. Our growth is driven by creative production, paid acquisition, e-commerce and a culture of continuous experimentation. We are a young, international and remote-first team, where everyone has a high level of autonomy and ownership. We are now looking to accelerate our growth in Italy, a strategic market for our business.

The Role

We are looking for a highly creative, performance-driven and consumer-oriented person to become the creative engine behind our growth in the Italian market. Creativity is at the heart of this role. We are looking for someone who can deeply understand the Italian consumer, identify compelling communication angles and turn insights into advertising concepts, hooks and creatives that capture attention and drive sales. Your main responsibility will be to develop, test and continuously improve advertising creatives, identifying new ways to communicate our value proposition and stand out in the market. You will combine creative thinking with performance analysis, using data to understand what works, generate new ideas and improve the effectiveness of our campaigns.

We are not simply looking for someone who can manage an e-commerce business or analyze marketing data.



We are looking for a creative thinker who knows how to turn ideas into advertising that sells. Experience in areas such as e-commerce, CRO, CRM or broader Growth is a plus, but your creative mindset, ability to generate strong advertising concepts and understanding of performance-driven creative strategy are what matter most.

Your Responsibilities

Creative Strategy & Performance Ads

- Develop creative concepts and advertising angles tailored to the Italian market and consumer.
- Identify new ways to communicate the company's value proposition, product benefits and competitive advantages.
- Generate compelling hooks, messages, storytelling concepts and creative formats that capture attention and drive conversions.
- Research Italian consumer behaviour, cultural insights, social media trends, competitors and successful advertising approaches to inspire new creatives.
- Develop creative hypotheses and translate them into actionable concepts for paid advertising.
- Create clear and effective creative briefs for internal teams, content creators, UGC creators and external partners.
- Explore different creative approaches, including UGC, testimonials, product demonstrations, problem-solution concepts, educational content and other performance-driven formats.
- Collaborate with the Creative and Paid Media teams to produce,



launch and test new advertising creatives.
- Analyze creative performance to understand which hooks, angles, messages and formats work best, using these insights to generate new ideas and improve existing concepts.
- Continuously iterate on successful creatives, finding new variations and opportunities to scale their performance.
- Build a repeatable and scalable creative testing system that consistently generates fresh ideas and advertising assets for the Italian market.
- Ensure that advertising feels authentic and relevant to Italian consumers, rather than simply translating campaigns from other countries.

Creative Performance & Growth

- Monitor creative and campaign performance to understand which concepts generate the strongest results.
- Use relevant KPIs such as CTR, CPA, CAC, ROAS and CVR to evaluate creative effectiveness and inform new hypotheses.
- Identify the relationship between creative messaging, audience response and conversion performance.
- Work closely with the Paid Media team to understand campaign results and turn performance insights into new creative opportunities.
- Prioritize creative initiatives based on their potential impact on acquisition and business growth.
- Test, learn, iterate and continuously improve the creative strategy based on results.

E-commerce, CRO & CRM

- Identify opportunities to improve the customer journey and conversion rate across the Italian e-commerce experience.
- Contribute ideas to optimize product pages, landing pages, promotions, bundles and value propositions.
- Understand how creative messaging connects with the website expe

📌 E-Commerce Creative Strategist Ads (Milano)
🏢 Recruitment Consultancy
📍 Milano