We are looking for aB2C CRM Marketing Intern to join our B2C Marketing team in Milan.
Doctolib operates in dynamic and competitive markets. We contribute to the digitalisation of healthcare systems by improving access to care and simplifying practitioners’ work lives across France, Germany and Italy.
As part of our Italian B2C Marketing team, you will support the execution of CRM initiatives designed to engage, retain and activate our patient community. CRM marketing is about reaching patients in a direct and personalised way — the right message, to the right person, at the right moment and on the right channel (email, push notifications and more). In this role, you will contribute to the development of relevant, personalised and data-driven communications across different stages of the patient journey.
What you’ll do Your responsibilities will include, but will not be limited to:
Support the planning and execution of CRM campaigns across channels such as email, push notifications and other direct communication channels
Assist in managing the CRM campaign calendar, helping to coordinate timelines, briefs, approvals and deliverables with internal stakeholders
Contribute to the creation and adaptation of CRM content, including campaign copy, subject lines, calls to action and basic visual assets, ensuring consistency with Doctolib’s brand guidelines
Support the development of audience segmentation and targeting strategies, helping deliver relevant communications to different patient profiles and lifecycle stages
Assist with the implementation of automated and triggered campaigns, such as onboarding, activation, engagement and reactivation journeys
Monitor CRM campaign performance, prepare regular reports and identify key insights and areas for improvement




Support A/B testing activities on content, formats, audiences and timing to improve campaign engagement and conversion rates
Helpmaintain accurate and up-to-date campaign documentation and CRM assets
Ensure that CRM communications follow internal processes, brand guidelines, applicable privacy and consent requirements.
Who you are Beforeyou read on, if you do not have the exact profile described below but feel that this job description matches your skills and interests, we still encourageyou to apply.
You could be our next teammate if you:
Are curious about CRM, customer journeys, digital marketing and data-driven communication
Have strong organisational skills and are comfortable managing multiple tasks and deadlines
Have excellent written communication skills, with the ability to adapt messages to different audiences and channels
Are comfortable interpreting basic campaign performance metrics
Are interested in understanding how data, technology and creativity can work together to improve customer engagement
Are fluentin Italian and English
Are comfortable using AI tools and have an AI-first approach.
It would be fantastic if you:
Have previous experience in CRM, lifecycle marketing or email marketing, or have completed academic or personal projects involving customer journeys, digital campaigns, newsletters or marketing automation
Have a basic understanding of segmentation,



personalisation, A/B testing and campaign performance metrics, as well as experience with copywriting, content creation or graphic design tools such as Canva
Are passionate about, or have previous experience in, the healthcare industry
Fluently speak one or more languages such as French and/or German.
At the end of your internship, you will have learned to
Plan, executeand optimise multi-channel CRM and lifecycle marketing campaigns
Use data and customer insights to improve engagement, activation and retention
Work with campaign segmentation, personalisation, marketing automation, experimentation and performance analysis
Collaborate with local and global marketing teams in an international environment.
What we offer A detailed, structured and individual onboarding programme within our Doctolib Academy
Reimbursementof ATM, public transportation subscription
Electronic meal vouchers valued at €8.00 per worked day, Foorban fridges and office breakfast
A flexible workplace policy offering up to 2 days of hybrid work per week
A modern and attractive office in Milan, including regular breakfast offers, a gym and other benefits
Regular team‑building workshops and other company events
A partnership with Wellhub, as well as free access to the gym in our Milan office,with three classes offered per week, including yoga, pilates and functional training
Free mental health and coaching services through our partnerMoka.care.
The interview process Onlineinterviewwith a team member
Onsite interview, including a case study
Offer.
Job details Full‑time internship, 40 hours per week
Duration: 6months
Start date: as soon as possible
Workplace: Milan
Compensatio

📌 C CRM Marketing Intern – Milano
🏢 Doctolib
📍 Milano