Overview In this role, you lead multi-channel lifecycle campaigns to boost engagement, adoption, and revenue across the customer journey. You'll partner with Product, Sales, Customer Success, and Marketing to deliver personalized, data-driven touchpoints that support customers at every stage. You'll identify key lifecycle moments to drive product usage and expansion, and you'll measure impact to optimize ROI and retention. This is a pivotal role in Deel's customer experience and growth strategy.

Retribuzione / Benefits Optional flexible working office membership Design and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retention Identify lifecycle moments to introduce products and influence customer behavior using segmentation and personalization Monitor campaign performance and lifecycle KPIs,



and report on ROI to guide strategy Conduct A/B tests and multivariate experiments across email, in-app messaging, and other channels Collaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycle 8+ years of lifecycle or growth marketing experience in B2B SaaS or technology ~ Strong analytical skills with ability to derive insights from data ~ Hands-on experience with marketing automation platforms, especially HubSpot and Braze ~ Excellent written and verbal communication skills across remote teams ~ Experience managing large cross-functional projects across cultures and time zones ~ collaboration across teams ~ HubSpot ~ A/B testing

📌 Senior Lifecycle Marketing Manager | EMEA (Rimini)
🏢 Deel
📍 Rimini