Overview In this role you will generate data-driven vertical insights for the CPG and C&S; sectors, shaping strategic narratives and sales enablement. You'll partner with rPCS and GBS to translate market signals into actionable strategies that accelerate product adoption and revenue growth. Generate data-driven vertical insights from market intelligence, platform trends, and competitive signals to spot growth opportunities and risks.

Develop vertical benchmarks, scorecards, and client-facing insight frameworks to support penetration, product adoption, and revenue growth. Translate insights into clear vertical narratives and executive-ready POVs for GBS-facing sales motions and client discussions. Collaborate with rPCS and Global Business Marketing to align vertical priorities with sales execution and translate insights into action.





Support insight tooling and automation by defining requirements with cross-functional teams. Attend high-value client meetings as a trusted reference for market research and industry insights. 5+ years of experience in digital marketing ~ Executive presence and ability to engage C-level executives ~ Experience using advertising data to craft campaign strategies across full-funnel objectives ~ Strong understanding of TikTok's product & measurement suite ~ Understanding of TikTok product & measurement suite ~ Ability to translate data into campaign strategies ~ Data-driven insight generation

📌 Industry Activation Strategist, Luxury - GBS (Milano)
🏢 Tiktok
📍 Milano