Description

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Ready to join a team that’s all in? At Imprivata, we deliver unified access and security management programs that eliminate friction, empowering healthcare and mission-critical organizations to work smarter, faster, and more securely.

We believe work can be more than a job or task—it’s a collective spirit; the type that emboldens creativity, embraces challenge, and fosters excitement. We are constantly raising the bar on what’s possible, owning the outcome of our triumphs and trials, staying nimble amidst change, and cultivating an environment where we win together. Here, your ideas matter, your differences are celebrated, and your work drives real results—for your career, your teammates, and our customers.

When you join Imprivata, you embark on a shared journey of ambition and growth. We’re committed to building an inclusive workplace where everyone feels valued and supported. If you’re looking for a place to match your passion with purpose—and where every day you can make an impact—you’ll find it here.

We are seeking a Revenue Marketing Manager, Emerging Markets to join our team. This is a remote opportunity based in Spain or Italy.

Job Summary

The Revenue Marketing Manager, Emerging Markets is responsible for driving measurable pipeline growth and revenue across Spain, Italy and other emerging markets by developing and executing data-driven, AI-enabled marketing strategies that accelerate customer acquisition, expansion and sales velocity. This role partners closely with Sales, Revenue Operations, Marketing Operations, Product Marketing, Digital Marketing,



Customer Success and Channel teams to align marketing investment with regional business priorities and deliver predictable revenue outcomes. The role will develop programmes that reflect the needs, buyer behaviours, languages and market maturity of each country, while ensuring alignment with Imprivata’s wider international marketing strategy. Success in this role requires a strong analytical mindset, a passion for using AI and marketing technology, and the ability to translate customer and market insights into high‑performing, integrated campaigns. The Revenue Marketing Manager, Emerging Markets will continuously evaluate performance, optimise programmes through experimentation and data, and ensure marketing investment generates measurable business impact across the buyer journey.

Duties And Responsibilities

- Own Marketing’s contribution to pipeline generation across Spain, Italy and other emerging markets by developing and executing integrated campaigns that drive qualified demand, accelerate opportunities and influence revenue.
- Partner with Sales and Revenue Operations to align regional marketing strategies with pipeline objectives, target accounts, sales priorities and growth initiatives.
- Develop locally relevant campaigns that reflect regional market dynamics, customer needs, cultural differences and language requirements.
- Use customer, intent, engagement, CRM and third‑party data to identify opportunities,



improve targeting and optimise marketing performance.
- Use AI‑powered marketing technologies responsibly to enhance audience segmentation, campaign orchestration, personalisation, content development, predictive insights and workflow automation.
- Analyse campaign, funnel and pipeline performance to identify trends, optimise conversion rates and improve marketing efficiency and return on investment.
- Develop recommendations and business cases for marketing investment using performance analytics, attribution data and expected revenue impact.
- Build, execute and optimise multi‑channel demand generation programmes across digital, field, partner, email, webinars, paid media, content syndication and events.
- Partner with Marketing Operations to manage campaign execution, reporting, attribution and data quality in Marketo, Salesforce and other marketing technology platforms.
- Collaborate with Product Marketing, Digital Marketing, Creative, Sales and external partners to deliver compelling campaigns that support pipeline and revenue goals.
- Develop and execute partner and co‑marketing initiatives that extend market reach and contribute measurable pipeline and revenue.
- Manage regional marketing investment and budgets, optimising spend based on business impact, pipeline contribution and return on investment.
- Establish a continuous test‑and‑learn approach, using experimentation, AI and analytics to improve campaign effectiveness and marketing performance.
- Stay current with emerging AI capabilities, marketing technologies and revenue marketing best practice to improve scalability, efficiency and business outcomes.
- Other duties as assigned and require

📌 Revenue Marketing Manager, Emerging Markets (Milano)
🏢 Imprivata
📍 Milano