Overview In this role you will generate data-driven vertical insights for the CPG and C&S; sectors, shaping strategic narratives and sales enablement. You’ll partner with rPCS and GBS to translate market signals into actionable strategies that accelerate product adoption and revenue growth. You will craft executive-ready POVs, benchmarks, and scorecards to guide cross-functional execution. Your work helps turn industry intelligence into scalable solutions and measurable impact for advertisers on TikTok. Responsabilità
* Generate data-driven vertical insights from market intelligence, platform trends, and competitive signals to spot growth opportunities and risks.
* Develop vertical benchmarks, scorecards, and client-facing insight frameworks to support penetration, product adoption, and revenue growth.
* Translate insights into clear vertical narratives and executive-ready POVs for GBS-facing sales motions and client discussions.
* Codify high-impact vertical use cases and scalable sales enablement materials to elevate client pitches and drive adoption of priority solutions.
* Collaborate with rPCS and Global Business Marketing to align vertical priorities with sales execution and translate insights into action.
* Support insight tooling and automation by defining requirements with cross-functional teams.
* Attend high-value client meetings as a trusted reference for market research and industry insights. Requisiti fondamentali
* 5+ years of experience in digital marketing
* Executive presence and ability to engage C-level executives
* Strong verbal and written communication, simplifying complex industry-wide challenges for senior stakeholders
* Experience using advertising data to craft campaign strategies across full-funnel objectives
* Strong understanding of TikTok's product & measurement suite
* Executive presence
* Strong communication
* Collaborative mindset
* Understanding of TikTok product & measurement suite
* Ability to translate data into campaign strategies
* Data-driven insight generation
📌 Industry Activation Strategist, Luxury (Pavia)
🏢 Tiktok
📍 Pavia