p-
- /p h3What do we do? /h3 pWe are a Spanish pharmaceutical company engaged in the research and development, manufacturing and marketing of small molecules and biological medical products. We likewise use our sales channels to market a number of licensed pharmaceutical products, imaging contrast agents and other products for hospital use, as well as OTC pharmaceuticals. All of this is carried out through our specialized sales team formed by more than 260 people who promote the products with specialized medical professionals and in hospitals and pharmacies. /p h3What will you do? /h3 h3Purpose and Mission of the Role /h3 pbThe Italian Market Development Manager /b is responsible for leading the commercial development and market expansion of bCells-IA /b (a Spanish digital diagnostics software company specializing in AI-powered digital pathology solutions and a subsidiary of the pharmaceutical company Rovi) in Italy. The primary mission of this role is to establish Cells-IA as a recognized partner within the Italian pathology ecosystem by generating market awareness, building strategic relationships, creating qualified commercial opportunities, and securing reference customers that support the company's long-term growth. The position combines business development, strategic market analysis, commercial execution, and customer relationship management. It requires a proactive, field-oriented approach focused on building relationships with Italian public and private healthcare organizations, pathology laboratories, clinicians, Key Opinion Leaders (KOLs), and strategic partners. Success will be measured by the ability to systematically develop the Italian market, create a sustainable commercial pipeline, and establish the foundations for future business growth. Success is not measured solely by revenue generation,



but also by building the market foundations that enable sustainable long-term growth. /p h3Key Responsibilities /h3 pb1. Market Development /b Develop and execute the Italian market development strategy for Cells-IA. Maintain a deep and up-to-date understanding of the Italian pathology landscape, including: /p ul liPublic healthcare organizations (ASLs and regional healthcare systems) /li liPublic procurement pathways /li liStrategic partners /li /ul pDevelop and continuously update a comprehensive Italian market map, identifying priority regions, hospitals, pathology departments, key decision-makers, and commercial opportunities. /p pb2. Business Development and Commercial Activities /b Generate and develop new business opportunities through proactive engagement with healthcare organizations, including: /p ul liNew account prospecting /li liBuilding relationships with hospitals and pathology departments /li liDelivering commercial presentations /li liIdentifying customer needs /li liAdvancing opportunities throughout the sales process /li liMarket mapping /li liTerritory planning /li liAccount prioritization /li /ul pMaintain an active commercial pipeline and ensure continuous progression of opportunities toward pilot projects and commercial agreements. /p pb3.



Customer Relationship Management and Field Activities /b Represent Cells-IA throughout Italy through regular face-to-face engagement with customers and stakeholders, including: /p ul liHospital visits /li liMeetings with pathologists /li liMeetings with Digital Pathology leaders /li liMeetings with Clinical Directors /li liMeetings with Innovation Managers /li liMeetings with Procurement teams /li liAttendance at scientific congresses and industry events /li liNetworking with Key Opinion Leaders (KOLs) /li /ul pDevelop strategic plans for priority hospitals, including: /p ul liDecision-maker identification /li liClinical champion identification /li liPublic procurement pathway assessment /li liDefinition of next actions /li /ul pThe role requires frequent travel throughout Italy. /p pb4. Reference Center Development /b Identify, develop, and establish at least one Italian reference center that serves as a clinical and commercial showcase for Cells-IA. Lead the relationship from initial engagement through pilot definition, validation, and implementation. Develop a clear strategy to position the reference center as a platform for future commercial expansion. /p pb5. Strategic Partnerships /b Develop relationships with organizations that can accelerate market penetration, including: /p ul liItalian public healthcare organizations /li liAcademic institutions /li liIndustry partners /li liDigital pathology ecosystem stakeholders /li /ul pEvaluate and develop collaboration opportunities that strengthen Cells-IA’s position within the Italian healthcare ecosystem. /p pb6. Market Intelligence /b Continuously monitor: /p ul liMarket size and segmentation /li liCompetitor activities /li liPublic procurement opportunities /li liFunding programs /li liDigital pathology adoption /li /ul pValidate market information through customer interactions, public pro

📌 Position: Italian Market Development Manager (Italia)
🏢 Laboratorios Rovi
📍 Italia