A digital marketing specialist in B2B tech usually runs campaigns across search, social, and email, manages CRM data, and tracks performance. A strong candidate brings hands on experience with paid acquisition, marketing automation, and basic video or creative production. At a security company like Exein, the work likely supports technical products, so comfort with complex topics helps.

How it fits the AI era

AI tools now help draft copy, generate video variations, and optimize ad targeting, which speeds up routine marketing tasks. The human part stays in strategy, brand voice, and interpreting data to make decisions that fit the company story. This role likely uses AI to scale output while keeping a clear, honest message.

How it builds AI experience

Working here would build AI experience by using tools for campaign automation,



audience segmentation, and creative testing. A candidate can also learn how AI driven analytics improve CRM and paid channels. That mix of hands on AI use and B2B security context is valuable for future roles.

Worth showing

- B2B campaign management
- CRM and data
- Paid acquisition
- Video creative
- Marketing analytics

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Exein

Exein embeds runtime security directly into firmware for connected devices and Physical AI systems, per the company.

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📌 Digital Marketing Specialist (Roma)
🏢 present of AI
📍 Roma