Overview
In this role, you will generate data-driven vertical insights and craft scalable narratives that support sales and client conversations within rPCS. You collaborate with cross-functional teams to connect vertical priorities with action, delivering benchmarks, scorecards, and executive-ready POVs. You translate market signals into strategies that accelerate product adoption and revenue growth, acting as a trusted source of industry intelligence for GBS stakeholders. This position offers impact by shaping vertical priorities and enabling sales through analytics-driven narratives.
Responsabilità
- Generate data-driven vertical insights by synthesizing market intelligence, platform trends, and industry signals to identify opportunities and risks
- Develop vertical benchmarks, scorecards, and client-facing insight frameworks to support penetration, product adoption, and revenue growth
- Translate insights into clear vertical narratives and executive-ready POVs for GBS-facing sales motions and client discussions
- Codify high-impact vertical use cases and strategic approaches into scalable sales enablement materials
- Partner with rPCS and Global Business Marketing to align vertical priorities with sales execution and on-the-ground action
- Support insight tooling and automation initiatives by defining cross-functional requirements
- Attend high-value client meetings as a trusted reference for market research and industry insights
Requisiti fondamentali
- 3+ years of experience in digital marketing
- Executive presence and ability to engage C-level executives
- Strong verbal and written communication, articulating complex industry challenges simply
- Experience using advertising data to craft campaign strategies across full-funnel objectives
- Strong understanding of TikTok's product & measurement suite
- collaboration
- growth mindset
- strong communication
- advertising data analysis
- TikTok product & measurement suite
- data-driven insights and market signals
📌 Industry Activation Strategist, Luxury (Varese)
🏢 Tiktok
📍 Varese