h3Commercial Strategy /h3 /brul /brliDevelop, implement and continuously refine the hotel's integrated commercial strategy, on a total revenue perspective. /li /brliLead all Sales, Marketing, Digital Marketing, Public Relations and Business Development initiatives. /li /brliPosition Kimpton Villa Miramare Taormina as the preferred luxury lifestyle destination in Taormina and the wider Mediterranean market. /li /brliBuild commercial strategies aligned with the objectives of Kimpton Hotels Restaurants and IHG Hotels Resorts. /li /brliCollaborate closely with the Director of Revenue Management to maximise Occupancy, ADR, RevPAR, Market Share and overall profitability. /li /br /ul /br /brh3Sales Leadership /h3 /brul /brliDevelop annual and long-term sales strategies across all market segments. /li /brliBuild and maintain strong relationships with luxury travel advisors, wholesale partners, destination management companies (DMCs), premium tour operators and corporate clients, in accordance with the distribution guidelines of IHG Hotels Resorts. /li /brliLead negotiations for corporate agreements, preferred partnerships and RFP submissions. /li /brliDrive leisure, luxury, strategic MICE and group business while optimising business mix. /li /brliIdentify new revenue opportunities and strategic partnerships. /li /brliRepresent the hotel during sales missions and international roadshows. /li /br /ul /br /brh3Marketing Brand Positioning /h3 /brul /brliDevelop and execute comprehensive marketing and communication strategies. /li /brliManage digital marketing campaigns including SEO, SEM, paid media, content marketing, influencer partnerships and social media strategy. /li /brliOversee creative content, photography, video production and storytelling initiatives. /li /brliEnsure brand consistency across all communication channels.



/li /br /ul /br /brh3Public Relations /h3 /brul /brliDevelop and execute strategic PR plans. /li /brliBuild relationships with international media, luxury travel journalists and influencers. /li /brliCoordinate press trips, media events and hotel launch activities. /li /brliAct as a brand ambassador, representing the hotel at national and international events including ILTM, Arabian Travel Market (ATM), WTM London, ITB Berlin and other relevant luxury travel events. /li /br /ul /br /brh3Distribution Commercial Systems /h3 /brul /brliOptimise distribution strategies across all sales channels. /li /brliMaintain strong knowledge of luxury booking platforms and preferred distribution channels. /li /brliDrive direct business while optimising OTA performance and cost of acquisition. /li /brliUtilise CRM platforms such as Salesforce, Delphi, Cvent and IHG commercial systems to maximise commercial performance. /li /br /ul /br /brh3Luxury Consortia Partnerships /h3 /brpDevelop and strengthen relationships with leading luxury travel networks including: /p /brul /brliVirtuoso /li /brliSignature Travel Network /li /brliSerandipians /li /brliInternova Travel Group /li /brliTraveller Made /li /brliAmerican Express Fine Hotels + Resorts /li /brliPreferred partner programmes and other strategic luxury distribution channels.



/li /br /ul /br /brh3Commercial Performance /h3 /brpMonitor and analyse key commercial performance indicators including: /p /brul /brliOccupancy /li /brliADR (Average Daily Rate) /li /brliRevPAR /li /brliMarket Share /li /brliGOP Contribution /li /brliChannel Mix /li /brliCustomer Acquisition Cost /li /brliBrand Awareness /li /brliDigital Performance Metrics /li /brliROI on Marketing Investments /li /br /ul /brpDevelop strategic action plans based on performance analysis and market intelligence. /p /br /brh3Leadership Responsibilities /h3 /brul /brliBuild, lead and inspire a high-performing Sales Marketing team. /li /brliFoster a culture of collaboration, accountability, innovation and excellence. /li /brliPromote an environment based on trust, respect and continuous improvement. /li /br /ul /br /brh3Candidate Profile /h3 /brpThe successful candidate will possess: /p /brul /brliExtensive experience as Director of Sales Marketing, Director of Commercial or Senior Commercial Leader within luxury five-star hotels. /li /brliPrevious pre-opening luxury hotel experience is highly desirable. /li /brliExperience with IHG Hotels Resorts or another international luxury hotel company is considered a strong advantage. /li /brliExcellent written and spoken English and Italian. /li /brliComprehensive knowledge of the Italian luxury hospitality market and international luxury travel segments. /li /brliExcellent understanding of the Taormina destination, Sicily and the wider Mediterranean luxury market. /li /brliProven success in developing and implementing integrated commercial strategies. /li /brliStrong expertise across Sales, Marketing, Revenue Management collaboration, Digital Marketing and Public Relations. /li /brliExtensive knowledge of luxury distribution channels and sales platforms. /li /brliSt

📌 Director Sales and Marketing (Italia)
🏢 Kimpton
📍 Italia