NABA is currently seeking motivated individuals for the role of Digital Marketing Specialist. Reporting directly to the Digital Marketing Acquisition & Performance Manager, the specialist will support the execution, optimization, and continuous improvement of NABA's digital acquisition activities across international markets. Responsibilities
* Execute and optimize paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other relevant digital platforms.
* Manage campaign implementation, audience creation, creative uploads, tracking validation, and quality assurance.
* Monitor campaign performance, budgets, funnel KPIs, and business metrics, translating performance data into actionable insights to improve acquisition efficiency, lead quality, and overall campaign effectiveness.
* Support the execution of A/B tests across campaigns, audiences, creatives, and landing pages.
* Prepare recurring performance reports and dashboards using GA4, Looker Studio, and other analytics tools.
* Collaborate cross‑functionally with CRM, Enrollment, Content, and SEO & Tech teams to support integrated acquisition initiatives and improve the prospective student journey.
* Coordinate operational activities with external media agencies, ensuring timely execution and quality standards.
* Support the implementation of tracking solutions, conversion measurement, and attribution models, ensuring data quality across digital platforms.
* Support email marketing (DEM) activities by creating email templates using marketing automation platforms, with basic HTML customization when required.
* Create, publish, and optimize landing pages and web content using CMS platforms, ensuring alignment with campaign objectives, brand guidelines, and conversion best practices.
* Drive Conversion Rate Optimization (CRO)



initiatives across landing pages and acquisition funnels through experimentation and data‑driven optimization.
* Continuously explore new digital advertising features, AI‑powered tools, and industry best practices to improve campaign performance and operations. Required Qualifications
* Bachelor's degree in Marketing, Business Administration, Digital Communication, or a related field.
* 3–5 years of experience in Digital Marketing, Performance Marketing, or Paid Media.
* Hands‑on experience managing Google Ads, Meta Ads, and TikTok Ads campaigns.
* Good understanding of digital acquisition, lead generation, and conversion optimization principles.
* Experience using GA4, Google Tag Manager, and Looker Studio (or equivalent analytics and reporting tools).
* Familiarity with CRM platforms, marketing automation tools, and attribution models.
* Experience creating and managing landing pages and web content through CMS platforms.
* Strong analytical mindset with the ability to translate performance data into actionable optimization opportunities.
* Professional proficiency in English (minimum B2). Preferred Qualifications
* Experience within Higher Education, Education Services, or other lead generation‑driven industries.
* Experience managing campaigns across multiple international markets.
* Familiarity with LinkedIn Ads, TikTok Ads, and Demand Gen campaigns.
* Experience using AI‑powered tools (e.g., ChatGPT, Claude, or Gemini)



to improve productivity, reporting, or campaign optimization.
* Basic understanding of CRO, landing page optimization, and experimentation.
* Familiarity with SEO, GEO, and AEO principles.
* Google Ads and/or Meta certifications. Soft Skills
* Strong execution mindset with excellent attention to detail.
* Analytical and data‑driven approach to problem solving.
* Curiosity and willingness to continuously learn new technologies and digital marketing trends.
* Proactive, organized, and accountable way of working.
* Ability to prioritize tasks and manage multiple activities effectively.
* Collaborative mindset with excellent communication and cross‑functional collaboration skills.

What We Offer
* The opportunity to work in a stimulating, international, and multicultural environment.
* A dynamic, collaborative, and supportive team culture.
* Flexible smart working arrangements.
* A 38‑hour working week.
* Meal vouchers (€8 per working day) for employees working at least 4 hours on‑site.
* Learning and development opportunities, including unlimited access to LinkedIn Learning and free English language courses with native‑speaking teachers.
* Access to a confidential Employee Psychological Support Service.
* Additional benefits, including access to the company welfare programme, in accordance with company policies and annual eligibility criteria.
* Exclusive discounts on courses and educational programmes offered by the Academy. Work Location and Compensation Work

location:
Milan Tempo pieno Compensation: €26.000 – €28.000 Legal Notice Please send your application and authorize the treatment of personal data in compliance with the GDPR 679/16. According to the GDPR 679/16 we inform you that the t

📌 Digital Marketing Specialist (Pavia)
🏢 Galileo Global Education
📍 Pavia