OverviewAs Genesis Marketing & PR Leader, you will drive the Italian market launch by building brand awareness and shaping communications.
You will lead strategic and operational marketing, coordinating with internal teams and agencies.
You will plan integrated campaigns across digital, events, PR, and media to grow brand engagement.
You will monitor performance and market trends to inform leadership.
This is a high-visibility role in a dynamic, international automotive environment that shapes how Genesis enters Italy.
Retribuzione / Benefitssalary starting from ****** (RAL)
performance premio linked to results and company success
flexible working hours and hybrid policy
car lease mobility program
daily meal vouchers
health insurance coverage","corporate wellness program
ResponsabilitàSupport the go-to-market strategy for the Italian market
Ensure brand identity, tone of voice and positioning are consistent across touchpoints
Collaborate with internal stakeholders and agencies on launch campaigns, events and promotions
Align communication strategies with Corporate functions and international teams
Plan and execute integrated marketing campaigns (digital, social, events, print and PR)
Build and maintain relationships with automotive media,



lifestyle press and industry stakeholders
Develop and distribute press releases, media kits, product information, website content, newsletters and social media posts
Manage media enquiries, interviews and spokesperson opportunities; organize press events and product launches
Monitor campaign performance, media coverage, brand reputation, industry trends; provide insights to management
Requisiti fondamentaliBachelor or Master in Marketing, Communications or Business
3–5 years in marketing, PR or brand communications, preferably in automotive, mobility or lifestyle
Proven experience in brand/product launches
Deep understanding of automotive and mobility trends
Strong knowledge of digital marketing tools, social media platforms and CRM systems
Content creation and strong storytelling skills
Strong organizational and project management skills; ability to handle multiple priorities
Creativity, flexibility, results orientation and a hands-on attitude
Excellent written and spoken English and Italian
creativity
flexibility
results orientation
digital marketing tools
social media platforms
CRM systems

📌 Genesis Marketing & Pr Leader (Monza)
🏢 Hyundai
📍 Monza