OverviewIn this senior role, you shape the long-term data and analytics strategy for major clients in Southern Europe from Milan, expanding Marketing Intelligence services and elevating client ROI.
You will partner with Incubeta teams to mature clients' data capabilities, translate analytics into strategic value, and drive high-impact AI initiatives.
The position blends vision, leadership, and hands-on delivery in a fast-growing, data-driven environment.
Retribuzione / Benefitsmultilingual and multicultural teamwork
ownership and accountability
international, fast-paced environment
professional development opportunities
startup environment growth
exciting clients and global enterprise
ResponsabilitàDefine and own the strategic roadmap for your portfolio, expanding data maturity and Marketing Intelligence services
Serve as the primary advisor to key decision makers and strategic partner to clients
Oversee delivery strategy across projects for technical excellence and business relevance
Lead Quarterly Business Reviews (QBRs) and translate data outcomes into business value and investment cases
Run high-impact workshops (Discovery, Ideation,



Roadmapping) to align stakeholders on long-term data and AI visions
Mentor and manage consultants on your account to ensure growth and quality of deliverables
Direct complex initiatives with a focus on Agentic AI and stakeholder management
Address high-level roadblocks in digital activity and ensure scalable data architectures
Requisiti fondamentali5-7 years of experience in digital analytics or strategic consulting
Proven experience managing consultants or cross-functional teams
High proficiency with Google Marketing Platform (GA4, GTM, SA360) and Google Cloud (BigQuery)
Expert level in business analysis frameworks and translating KPIs into P&L; impact
Strong understanding of Southern European/Italian advertising landscape and privacy-centric data
Fluent in Italian and English; additional European languages are a plus
Advanced certifications or equivalent experience in managing data projects
Strategicvision
GA4
GTM
SA360
BigQuery
Marketing Intelligence ecosystem

📌 Lead Data & Analytics Consultant (Varese)
🏢 Incubeta
📍 Varese