PWe are Lenovo. We do what we say. We own what we do. We WOW our customers. /ppLenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). /ppThis transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit and read about the latest news via our StoryHub. /ppReporting to the Global Sponsorships Director and working as part of the Sponsorships team, the Sponsorships Marketing Senior Lead will be responsible for defining and driving the sponsorship marketing strategy and activation roadmap across key partnership platforms. /ppThe role combines strategic planning with hands-on activation leadership, ensuring that sponsorship rights, assets and investments are transformed into impactful marketing programs that strengthen brand positioning, engage target audiences and support business objectives across global and local markets. /ppGiven the nature of the sponsorship portfolio, the ideal candidate brings a proven motorsport background and a deep understanding of their commercial, media, sponsorship and partnership dynamics. Strong familiarity with the key stakeholders across the motorsport industry, including rights holders, teams, promoters, governing bodies, agencies and commercial partners, is essential. /ppWorking closely with Brand and Market teams, the candidate will also serve as the governance focal point for sponsorship activations, reviewing and coordinating market activation requests,



ensuring compliance with contractual rights, licensing requirements and brand guidelines, and driving seamless execution across all stakeholders. /ph3What You'll Do /h3ulliDefine and evolve sponsorship marketing strategies for assigned partnerships, ensuring alignment with brand and business priorities. /liliDevelop annual activation roadmaps and leverage plans, identifying how sponsorship rights and assets can be translated into impactful marketing initiatives. /liliDrive the strategic exploitation of sponsorship rights, intellectual property and licensed assets across multiple marketing channels and touchpoints. /liliIdentify innovative opportunities to engage target audiences through sponsorship platforms, content initiatives, digital experiences and customer engagement programs. /liliAct as the sponsorship marketing lead for internal stakeholders, ensuring alignment between partnership objectives and broader marketing strategies. /liliBuild and maintain strong relationships with rights holders, agencies and strategic partners to unlock additional value and activation opportunities. /liliProvide strategic direction on sponsorship activation concepts and marketing initiatives, ensuring consistency with brand guidelines and partnership objectives. /liliSupport the evaluation of new sponsorship opportunities from a marketing, audience engagement and activation perspective. /liliCollaborate with internal stakeholders to maximize sponsorship visibility and integration across campaigns, content and customer engagement activities. /liliEnsure all sponsorship marketing initiatives fully leverage contractual rights and comply with licensing requirements, partner guidelines and brand standards. /liliContinuously identify new approaches, best practices and innovative activation opportunities capable of increasing sponsorship value and business impact.



/li /ulh3What We're Looking For /h3ulliProven experience within the motorsport industry is required. /liliSignificant experience in sponsorship marketing, motorsport marketing, partnership marketing or brand activation roles. /liliDemonstrated track record in developing and delivering sponsorship marketing strategies and activation plans within a motorsport environment. /liliDeep knowledge of the international motorsport ecosystem, including major two-wheel and four-wheel racing championships, their commercial structures and partnership models. /liliStrong understanding of the key players shaping the motorsport landscape, including teams, rights holders, promoters, governing bodies, media and commercial partners. /liliProven experience working with sponsorship rights, licensing frameworks, asset exploitation and partnership value creation. /liliDemonstrated ability to navigate motorsport-specific sponsorship, licensing and activation processes. /liliExcellent stakeholder management, negotiation and relationship-building skills, with the ability to operate effectively across complex international organizations. /liliStrategic mindset combined with a strong execution orientation and attention to detail. /liliAbility to identify and develop innovative sponsorship leverage opportunities that maximize audience engagement and business value. /liliComfortable working in a fast-paced, international and highly collaborative environment. /liliFluent English is mandatory, both written and spoken. Additional languages are considered a plus. /li /ulh3What Lenovo Can Offer You /h3ulliLife Insurance /liliPension/ Retirement Plan /liliHealth Coverage Plan /liliMeal Vouchers /liliEmployee Referral Premio /liliLenovo and Motorola Product Discounts /liliEmployee Assistance Program /liliInternal E-learning Development Platform Available for Employees /li /ulpWe are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class. /p #J-18808-Ljbffr

📌 Sponsorships marketing senior lead (Segrate)
🏢 Lenovo
📍 Segrate