Your Responsibilities
We continue to grow and are looking for a Business Development Manager/ Dealer Channel to join our Sales team.

Role Purpose

The Business Development Manager/ Dealer Channel is responsible for the European dealer channel strategy for our robotic solutions portfolio, covering:

Robotic Lawn Mowers sold via garden, forestry, and professional outdoor dealers

Robotic Pool Cleaners sold via specialist pool dealers and service partners

This role defines how we build, develop, and professionalize dealer networks, drive sustainable growth, and scale premium robotic technologies across diverse European markets.

Candidates may come from either garden machinery or pool equipment dealer channels — deep expertise in one, with the ability to expand into the other.

Key Responsibilities

European Dealer Channel Strategy

Define and execute a multi-country dealer channel strategy for robotic lawn and pool solutions.

Develop a clear channel segmentation (garden specialists, forestry dealers, service providers, pool specialists)

Adapt go-to-market approaches to different dealer realities, seasonality, and customer journeys.

Business Development & Expansion

Identify and onboard strategic dealer partners and/or distributor across garden and pool channels.

Define expansion priorities by country, region, and channel type.

Commercial Leadership

Own pricing architecture, margin models, and commercial terms for dealer channel.

Define and monitor KPIs such as sell-in, sell-out, inventory turns, margin, and service performance.

Cross-Functional Leadership

Work closely with Product, Marketing,



Supply Chain, and After-Sales to ensure:
Successful product launches

Dealer training & certification programs

Strong service ecosystems

Shape dealer-focused marketing concepts (POS, promotions, demo programs, events).

Team Leadership

Lead and develop Business Development Managers across regions.

Set clear objectives, coaching standards, and performance expectations.

Act as a role model for structured, data-driven channel management.

Your profile
Experience & Skills Required

Must-Have Experience

10+ years in dealer-based sales or business development

Background in either:
Garden / outdoor power equipment / robotic lawn mowers

Pool equipment / pool robots / technical pool products

Proven experience managing multi-country dealer networks in Europe

Core Competencies

Deep understanding of indirect sales and dealer economics

Strategic thinking combined with hands-on execution

Ability to manage complexity across different dealer types and cultures

Languages & Mobility

Fluent English (mandatory)

At least one major European language (German, French, Italian, Spanish, Swedish, Norwegian preferred)

Willingness to travel frequently across Europe

What we offer

The opportunity to work independently in an experienced and highly motivated team

An exciting position in a dynamic and fast-growing environment

The chance to develop and implement your own ideas

Employee discount on Ecovacs robots

Direct insurance/savings plan

Job ticket or free parking space

Subsidy for gym membership

Fresh fruit, coffee, water and more

📌 Business Development Manager Italy – Dealer Channel (Milano)
🏢 ECOVACS Europe
📍 Milano