Job Location ROME GENERAL OFFICE

Job Description Influencer & Community Manager Do you have a passion to build brands consumers cannot live without? Do you want to be developed by top-caliber brand builders, and unleash your brand management potential? Marketing is at the core of P&G.; Your role will be to build brand equities to fully meet consumers’ needs and become the preferred product choice in your market; to build and deliver winning business strategy based on superior understanding of the consumers, customer and competitive and ambitious environment.

As a Influencer & Community Manager you will have responsibilities on:

- Defining influencer and creator engagement strategies in partnership with Brand and Media Managers.
- Identifying, evaluating, and selecting influencers and creators to support brand objectives.
- Leading the development of creative briefs and campaign guidance for influencers and creators.
- Building and maintaining strong relationships with influencers, creators, agency partners, and talent representatives.
- Ensuring high-quality content delivery and premium campaign execution across all collaborations.
- Owning end-to-end campaign execution, including briefing, content rollout, performance tracking, optimization, and ROI evaluation.
- Engaging with audiences across key social platforms, fostering community engagement and advocacy around brand campaigns and creator content.
- Driving user-generated content (UGC) and advocacy initiatives to amplify consumer voices and strengthen brand communities.
- Monitoring social conversations, community sentiment, competitor activity, and emerging industry trends to identify opportunities and manage potential risks.
- Managing and continuously evolving influencer,



creator, and agency databases to support future best-in-class partnerships.
- Leveraging social listening and campaign insights to develop recommendations and advocacy business cases for the assigned scope.
- Create and adapt content for digital channels, including ad copy, creative concepts, briefs, storyboards and platform-specific assets.
- Leverage AI-powered tools to accelerate content ideation, asset adaptation and creative testing.
- Translate audience, platform and performance insights into actionable creative recommendations to improve campaign effectiveness.
- Drive creative testing roadmaps and continuously optimize content based on performance data and business objectives.

What we offer you:

- Responsibilities as of Day 1 – You will be given specific projects and responsibilities working on real and live business challenges, just like a true P&Ger;
- Continuous coaching – You will work with passionate people and receive both formal training as well as day-to-day mentoring from your manager;
- Dynamic and respectful work environment – Employees are at the core, we value every individual and encourage initiatives, promoting work/life balance.

Job Qualifications

- Enrolled in “Categorie Protette” (L.68/99)
- Experience in influencer marketing, social media, brand partnerships, account management,



or a related field, gained within an agency, brand, or client-side environment.
- Experience managing social media communities, audience engagement, advocacy programs, or user-generated content (UGC) initiatives is an advantage.
- Experience within the beauty, luxury, fashion, or premium consumer goods industry is a strong advantage.
- Strong project management and stakeholder management skills, with the ability to manage multiple priorities simultaneously.
- Analytical mindset with the ability to assess campaign performance, identify insights, and translate them into recommendations.
- Highly organised, proactive, and capable of working independently while collaborating effectively across teams.
- Curious, accountable, and passionate about staying ahead of digital, social media, and influencer marketing trends.
- Strong content creation and storytelling capabilities, with the ability to develop compelling digital content tailored to different audiences and platforms.
- Familiarity with GenAI tools for content creation, image generation, copywriting and creative optimization.
- Understanding of platform-specific creative best practices across Meta, TikTok, YouTube, Amazon and emerging digital ecosystems.
- Strong analytical mindset with the ability to connect creative performance metrics to optimization opportunities.
- Intermediate to advanced English proficiency.

Tools & Technology

- Hands-on experience with Meta Business Manager and TikTok Business Suite.
- Familiarity with influencer discovery, social listening, creator scouting, and campaign management platforms is an advantage.
- Proficiency in Microsoft Office to

📌 Influencer & Community Manager - Cat. Protette (L. 68/99) (Latina)
🏢 Procter & Gamble
📍 Latina