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Job title: Field Execution and Coach Associate

Department: Marketing - Retail Activation

Location: Firenze - Toscana, Italy

Reporting to: RETAIL ACTIVATION MANAGER

Role: Permanent

Annual Base Salary: EUR 33,500 – 44,450 gross/year.

Field Execution and Coach Associate (Firenze / Toscana)

Responsibilities

Supports the implementation and stabilization of the 121 execution model by ensuring that field execution standards are consistently applied, observed and reinforced.

The role operates primarily on the field and acts as the operational extension of RAM2, contributing to execution excellence through real on-field observation, structured coaching support, capability reinforcement, and fact-based feedback to support 121 improvements.

Identify execution and capability gaps, translating field observations into actionable coaching priorities and improvement opportunities.

Conduct regular on-field visits observing real execution across channels.

Observe promoters and agency coordinators during live activities without pre-selection.





Support structured coaching practices through 121 agencies coordinators and provide direct coaching when required.

Deliver micro-enablement interventions such as modeling and role plays.

Provide qualitative insights to RAM2 to support Weekly Focus Review and corrective actions.

Requirements

Strong on-field observation and coaching capability

Ability to work with execution standards and checklists

Clear, factual communication style

Comfort working in ambiguous or resistant environments

Strong discipline and accountability mindset

3–5 years of experience in field activation, retail execution, sales support or similar roles

Experience working with external agencies or outsourced field forces

FMCG or structured retail environment preferred

University degree preferred

Italian and English

High mobility required with frequent travel across assigned regions

Regular presence on the field (majority of working time)

Flexibility to adapt schedules based on operational needs

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.

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