h3Overview /h3pIn this role you drive brand communications for Adidas Football at the country level, coordinating with global and regional campaigns. You shape integrated activation plans across channels to boost brand momentum, engage fans, and support retail sell-out. You work with partners and cross-functional teams to ensure a seamless consumer journey and consistent brand storytelling. You will also optimize media mix and measure impact to deliver on brand objectives within budget. This is an opportunity to shape football narratives on a regional scale and collaborate with top sports partners. /ph3Retribuzione / Benefits /h3ulliSalary starting from 45k /liliAnnual premio (10%) /liliMeal vouchers /liliEmployee discounts online and in-store /liliEmployee Assistance Plan (EAP) /liliLearning and development opportunities /li /ulh3Responsabilità /h3ulliDevelop and execute country activation plans aligned with Euro/Global campaigns across comms, media, PR, social, digital, events. /liliCreate and steer partner activation plans (FIGC, AS Roma, Como, Players) in line with Global BU and cross-functional teams. /liliEnsure consistency of Football brand image across channels and maintain brand guidelines. /liliIdentify localization opportunities to boost visibility and partnerships across owned and earned properties. /liliImplement integrated media plans and consumer activations, driving upper and mid-funnel objectives. /liliLead publishing strategy (PR, Partner, Digital) and storytelling across media and adidas partners.



/liliManage communities and consumer engagement touchespoints; coordinate touchpoints database. /liliBrief and manage agencies/partners for brand initiatives ensuring consistency and execution excellence. /liliContribute to seasonal cross-category brand comms plans for respective projects/areas. /liliSet KPIs, monitor effectiveness, and ensure plans remain on-budget and on-time. /liliOversee budget management and ROI evaluation for activities. /li /ulh3Requisiti fondamentali /h3ulli4-7 years of marketing/communication experience /liliFluent English (written and spoken) /liliFluent in local language preferred /liliStrong presentation skills /liliExperience in brand marketing and/or sales (sporting goods industry preferred) /liliProject management experience /liliAdvanced MS Office skills /liliExperience managing consumer events from niche to large scale /liliDigital marketing initiative development and production process knowledge /liliKnowledge of digital success metrics along the consumer journey /liliAbility to collaborate with internal and external multidisciplinary groups /liliStrong sport industry knowledge and passion for football /liliExtensive knowledge of social media platforms and editorial planning across PR and social /liliconsumer-minded brand builder /liliimplementation-driven personality /liliteam collaboration /lilidigital publishing /lilimedia planning and KPI tracking /liliPR and social publishing /li /ul #J-18808-Ljbffr

📌 Brand Communication Manager Football (Monza)
🏢 Adidas Group
📍 Monza