OverviewIn this role you will drive how marketing converts demand into pipeline and orders for Energy Industries.
You'll integrate data, platforms and processes across Salesforce, Marketing Cloud Account Engagement and 6sense to engage the right accounts and accelerate leads to sales.
You will lead ABM for priority and installed-base accounts and translate performance insights into better decisions across hubs and lines.
This position offers global scope, cross-functional collaboration and the chance to shape revenue operations at scale.
ResponsabilitàOwn the marketing revenue operations framework from first signal to won order, aligned with regional sales
Lead account-based marketing for priority and installed-base accounts using 6sense data
Oversee marketing data quality and lead routing across Salesforce, Marketing Cloud Account Engagement and 6sense
Build and run pipeline and performance reporting (marketing-sourced and influenced) and share a single truth with sales
Set campaign planning and measurement standards used by regional hubs and lines
Support the Service team's installed base modernization pipeline with targeting and measurement
Collaborate with AI operations to automate lead scoring,



routing and reporting within privacy guidelines
Partner with Sales, Commercial Excellence and IS on processes, tools and data governance
Manage agencies and platform partners for demand generation and ABM with clear performance targets
Coach hub and line marketers on processes, dashboards and tools and drive adoption
Requisiti fondamentali7+ years in B2B marketing operations, revenue operations, demand generation or ABM
Hands-on experience with Salesforce and Marketing Cloud Account Engagement (Pardot) and with 6sense or similar ABM platform
Strong analytical skills in funnel and pipeline modelling, attribution and dashboards
Proven ability to build processes and data governance across marketing and sales in a global, matrixed org
Practical experience applying AI and automation to marketing workflows
Ability to turn data into clear recommendations for senior stakeholders
Fluent English; other languages advantageous
cross-functional collaboration
strategic thinking
communication and influencing
Salesforce
Marketing Cloud Account Engagement (Pardot)
6sense or ABM platform

📌 Global Marketing Revenue Operations Lead (Bardi)
🏢 ABB
📍 Bardi