Responsibilities
• Regional PR Strategy & Execution
• Develop regional PR strategies and plans based on annual IMC strategies and business objectives, and drive effective execution across key European markets.
• Corporate & Brand PR
• Lead the planning, execution, and evaluation of corporate and brand PR projects, campaigns, events, and key communication initiatives across the EU region.
• Media Relations & Regional Market Communications
• Lead media engagement for key regional businesses and markets, build and maintain strong relationships with key media and journalists, and collaborate with regional and local teams to develop in-depth stories, reports, and media opportunities.
• Integrated Marketing Communications
• Support the communication and publicity of major IMC events and projects, develop compelling content, topics, and storytelling to maximize communication impact and enhance OPPO’s brand visibility.
• Cross-functional & Regional Collaboration
• Work closely with EU regional functions, local market teams, global HQ, and external agencies to ensure consistent messaging and effective execution of regional PR initiatives.
• Reputation & Issues Management
• Monitor industry trends, public sentiment, and emerging issues across European markets, identify potential communication risks, and support reputation and crisis communication when required. Qualifications
• 5+ years of experience in PR, Corporate Communications, Marketing Communications, Journalism, or a related field. Experience in an international or regional organization is highly preferred.
• Strong industry awareness and sensitivity to trends and hot topics, with the ability to identify communication opportunities and develop insightful, compelling content and storytelling.
• Proven experience in PR strategy,



media relations, corporate/brand communications, major events or project management, and IMC.
• Strong communication, storytelling, project management, and stakeholder management skills, with the ability to manage multiple projects in a fast-paced and multicultural environment.
• Excellent English communication skills, both written and verbal, with the ability to work effectively in English. Chinese can be used as a working language. Additional European language skills are a plus.
• Experience in consumer electronics, smartphones, technology, lifestyle, or other international consumer brands is highly preferred.
• Strong ownership, strategic thinking, creativity, and execution capabilities, with the ability to work independently and collaboratively across different functions and markets.

Location:
Milano, Italy JD – OPPO EU｜高级PR经理 / PR经理 工作职责
• 区域PR策略与执行 根据年度IMC（整合营销传播）策略及业务目标，制定欧洲区域PR策略和计划，并推动其在欧洲核心市场的有效落地与执行。
• 企业及品牌PR 负责企业及品牌PR项目、传播活动及重点沟通项目的规划、执行与效果评估。




• 媒体关系与区域市场传播 负责核心业务及重点市场的媒体沟通与管理，建立并维护与欧洲主要媒体及记者的良好关系。 与区域及各本地市场团队合作，挖掘并策划深度报道、专题内容及媒体传播机会。
• 整合营销传播（IMC） 支持重大IMC活动及项目的传播与宣传，通过策划有吸引力的内容、话题及传播故事，最大化传播效果，提升OPPO在欧洲市场的品牌影响力。
• 跨部门及区域协作 与EU地区部、各国市场团队、全球总部及外部PR机构紧密合作，确保区域传播信息的一致性及PR项目的有效执行。
• 品牌声誉及舆情管理 持续关注欧洲市场的行业趋势、热点话题及舆情变化，识别潜在传播风险，并在必要时支持品牌声誉管理及危机公关工作。 任职要求
• 5年以上PR、企业传播、营销传播、新闻或相关领域工作经验；具有国际化企业或区域性组织工作经验者优先。
• 对行业动态、热点话题及舆情具有较强敏感度，具备优秀的内容策划及洞察能力，能够发现传播机会并产出有深度、有吸引力的内容及传播故事。
• 具备PR策略、媒体关系、企业/品牌传播、大型活动或项目管理以及IMC相关经验。
• 具备较强的沟通、内容策划、项目管理及利益相关方管理能力，能够在快速变化、多元文化的工作环境中同时推进多个项目。
• 具备优秀的英语听说读写能力，能够使用英语开展日常工作；中文可作为工作语言。掌握其他欧洲语言者优先。
• 具有消费电子、智能手机、科技、生活方式或其他国际消费品牌相关行业经验者优先。
• 具备较强的主人翁意识、战略思维、创造力及执行能力，能够独立工作，同时具备良好的跨部门、跨市场协作能力。 工作地点：意大利米兰（Milano）

📌 EU-Senior PR Manager/PR Manager (Milano)
🏢 OPPO
📍 Milano