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Sales Account Manager B2C The Ploom Champions Manager leads and develops the dedicated Ploom Champions field organization, ensuring high-quality execution of business-to-consumer activities across strategic points of sale. The position drives consumer acquisition quality, conversion performance and a premium brand experience by defining clear standards, coaching the field team, monitoring key performance indicators and ensuring compliance with Ploom engagement guidelines and company requirements.

Position Lead, coach and develop Ploom Champion Coordinators and the wider field team, establishing clear objectives, accountability and performance standards

Build effective people-management routines through one-to-one meetings, field visits, feedback, performance reviews and development plans

Identify capability gaps and coordinate onboarding, training and upskilling activities

Ensure consistent, high-quality execution across strategic stores and resellers

Drive personalized, consultative and compliant adult-consumer interactions supporting guided trial, purchase conversion, registration and post-sales follow-up

Ensure effective use of materials, visibility assets, engagement tools, scripts, selling practices and operational procedures

Define governance routines covering planning, briefing, reporting, field supervision, quality checks and escalation





Monitor individual and team performance against acquisition quality, conversion, registrations, sales contribution, productivity, execution quality and compliance indicators

Implement corrective actions and standardize ways of working across cities and teams

Collect and consolidate field insights, consumer feedback, execution challenges and performance learnings

Support test-and-learn initiatives and improve engagement mechanics, tools, messaging, training materials and operational processes

Collaborate with Retail Activation, Ploom Consumer Journey, Sales, Trade Marketing, SI, People and Culture and other stakeholders

Translate commercial and brand priorities into clear field execution plans

Support business decisions by providing structured performance narratives, risks, opportunities and recommended actions

Requirements University degree in Business, Marketing, Economics or a related field

Minimum five to seven years of experience in retail activation, field force management, consumer engagement, trade marketing, sales or a similar area

Experience in fast-moving consumer goods or other consumer-centric industries is preferred

Previous experience managing field teams or people managers

Fluent English

Strong people leadership, coaching and performance-management capabilities





Knowledge of retail execution, consumer acquisition, sell-out and point-of-sale activities

Ability to translate strategy into execution plans

Strong analytical skills, including the ability to monitor and interpret key performance indicators

Effective stakeholder management and cross-functional collaboration skills

Commitment to high compliance and brand-representation standards

Italian language proficiency is recommended for local field coordination

What to expect In this role, you will shape and strengthen the Ploom Champions operating model while working closely with cross-functional stakeholders. You will lead capability development, establish consistent execution standards and use field insights to improve consumer engagement, team performance and ways of working. The position offers broad responsibility for people leadership, field execution, performance governance, compliance and continuous improvement across priority cities and strategic points of sale.

For the position you are currently applying for, the established hiring range is:

Annual Base Salary: Eur 49,000 – 68,100 per annum

Please note that the final offer is determined by objective criteria, including your specific professional experience, technical expertise and the complexity of the responsibilities associated with the role level.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.

📌 SALES ACCOUNT MANAGERC (Milano)
🏢 Jt International
📍 Milano