OverviewIn this role, you will lead global marketing and communications for the industrial drives portfolio, shaping positioning and launches across markets.
You will partner with cross-functional teams to drive growth, optimize campaigns, and deliver measurable impact.
You will craft customer-centric stories that differentiate ABB's offerings and strengthen OEM partnerships.
This is a high-impact role that blends strategy, execution, and storytelling to advance ABB Motion's mission of leaner, cleaner solutions.
ResponsabilitàDevelop and execute global marketing and communications plans aligned with business objectives
Lead end-to-end global product launches and campaigns with measurable business impact
Manage marketing budget, targets, and campaign performance analytics
Create customer-centric storytelling to demonstrate value propositions and differentiation
Collaborate with Sales, Product Management, R&D;, regional teams,



and external partners to gather market insights and strengthen go-to-market
Support local teams in localizing industry campaigns
Requisiti fondamentaliBachelor's degree or higher in Marketing, Communications, Business, or related fields
5+ years in related roles, ideally in B2B product marketing
Proven experience building and executing global marketing plans and integrated campaigns
Proficiency in digital marketing tools, AI, analytics, and content development
Excellent communication, storytelling, and stakeholder-management skills
Innovative mindset, ownership, and continuous improvement
Fluency in English and valid work authorization in hiring country
Excellent communication
Stakeholder management
Collaboration
Digital marketing tools
AI
Analytics

📌 Marketing And Communications Manager, Motion Drive Products (Bardi)
🏢 ABB
📍 Bardi