Product Marketing Specialist-Electrification (Bardi)

Product Marketing Specialist-Electrification (Bardi)

26 ott
|
ABB
|
Bardi

26 ott

ABB

Bardi

In this role you will drive growth and market positioning for ABB's Enclosure portfolio in Italy. You'll collaborate with customers, sales, channel partners, and factories to promote and develop products, shaping go-to-market strategies aligned with global objectives. You will monitor market trends, identify opportunities, and support new product launches while improving customer satisfaction. Your work will connect technical features to customer value and reinforce ABB's market leadership.

Hybrid work options

Wellbeing support for employees and families

Welfare plan with personalized services

Canteen or meal vouchers

Develop and implement product marketing strategies for the enclosure portfolio in Italy

Define value propositions, product positioning, and go-to-market initiatives

Monitor market trends, competition, customer needs, and regulatory changes

Collaborate with local/global product management to provide market insights and support launches

Drive customer satisfaction and contribute to NPS improvements





Create business plans and commercial initiatives to expand ABB's presence across markets

Participate in customer visits, events, and channel partner activities to strengthen market position

Bachelor's or Master's degree in Electrical Engineering or related technical field

2+ years of experience in Product Marketing, Product Management, Technical Sales, Marketing, or Business Development in electrical industry

Ability to translate technical features into customer-focused value propositions

Excellent communication and presentation skills with cross-functional and international experience

Proactive, results-oriented, comfortable in cross-functional and international environments

Fluency in Italian and English (spoken and written)

Cross-functional collaboration

Proactivity and results orientation

Go-to-market planning

Market and competitive analysis

📌 Product Marketing Specialist-Electrification (Bardi)
🏢 ABB
📍 Bardi

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