TheSoul Group is a leading creator business platform positioned at the heart of the creator economy. Our original videos, animations, and editorial stories inspire audiences in 21 languages , across 60 platforms and 20 websites .
Together with our network of talented creators , we reach over 5 billion followers and generate more than 100 billion monthly views on social media.

As a global powerhouse in digital media, we drive viral success for creators and brands worldwide through a wide range of services, leveraging our expertise in content distribution, localization, and social media management. We’re the creators behind global phenomena such as 5-Minute Crafts and BrightSide .

We’re a dynamic, remote-first global team, fostering award-winning creativity, a no-red-tape approach, and great vibes
TheSoul Group is launching the YouTube channel for an established TV series in the food and outdoor space, bringing its content to a new digital audience.

YouTube is the main stage, and views and subscribers are the KPIs that matter most .



TikTok, Instagram and Facebook grow alongside it, both as channels in their own right and as a way to send viewers to YouTube.

As our YouTube Strategist & Channel Manager , you'll set the strategy and run the channel day to day. You read the data, decide what comes next, and work hand in hand with a dedicated editor so every new video builds on what performs.

Strategy & data

- Track channel performance weekly: views, subscribers, retention, CTR, traffic sources and returning viewers
- Turn insights into clear, data-led briefs for the editor : which topics and moments to use, which hooks to test, what length works best
- Find the formats and topics the audience responds to, and adjust the plan to match
- Lead the channel to YouTube monetisation eligibility and track progress against it

Running the channel

- Support the channel and

📌 Youtube Strategist (Italia)
🏢 TheSoul Group
📍 Italia