Overview In this role, you will generate data-driven vertical insights and craft scalable narratives that support sales and client conversations within rPCS. You collaborate with cross-functional teams to connect vertical priorities with action, delivering benchmarks, scorecards, and executive-ready POVs. You translate market signals into strategies that accelerate product adoption and revenue growth, acting as a trusted source of industry intelligence for GBS stakeholders.

Generate data-driven vertical insights by synthesizing market intelligence, platform trends, and industry signals to identify opportunities and risks Develop vertical benchmarks, scorecards, and client-facing insight frameworks to support penetration, product adoption,



and revenue growth Translate insights into clear vertical narratives and executive-ready POVs for GBS-facing sales motions and client discussions Partner with rPCS and Global Business Marketing to align vertical priorities with sales execution and on-the-ground action Support insight tooling and automation initiatives by defining cross-functional requirements Attend high-value client meetings as a trusted reference for market research and industry insights 3+ years of experience in digital marketing ~ Executive presence and ability to engage C-level executives ~ Experience using advertising data to craft campaign strategies across full-funnel objectives ~ Strong understanding of TikTok's product & measurement suite ~ collaboration ~ advertising data analysis ~ TikTok product & measurement suite ~ data-driven insights and market signals

📌 Industry Activation Strategist, Luxury (Pavia)
🏢 Tiktok
📍 Pavia