Overview In this role you drive brand momentum for adidas Football across country markets through integrated communications and partner activations. You’ll align global and regional campaigns with local executions, ensuring a seamless consumer journey across digital and physical touchpoints. You’ll manage partnerships (e.g., FIGC, AS Roma) and digital storytelling to maximize reach, engagement, and sell-out. You will lead cross-functional teams to deliver on-brand, on-time, and on-budget campaigns with measurable impact.
Retribuzione / Benefits salary starting from 45k
annual premio 10%
meal vouchers
employee discounts online and in-store
Employee Assistance Plan (EAP)
learning and development opportunities
Responsabilità Develop and execute country activation plans aligned with Euro/Global campaigns across all channels (comms, media, PR, social, digital, events).
Create and steer partner activation plans with partners like FIGC, AS Roma, and others in alignment with Global BU.
Ensure consumer touchpoints are integrated for a seamless digital and physical journey.
Implement and optimize media mix to achieve upper and mid-funnel objectives.
Define and select partners for campaigns in collaboration with media agencies; maintain brand coherence across channels.
Identify localization opportunities to boost brand visibility and partnerships in owned and earned properties.




Drive publishing strategy (PR, Partner and Digital Publishing) to deliver consistent football storytelling across media and partners.
Manage communities and consumer engagement bases; coordinate touchpoints with adidas.
Brief and manage agencies/partners for brand initiatives ensuring consistency and excellence in execution.
Contribute to seasonal cross-category brand communications plans; set KPIs; monitor ROI, on-budget/on-time delivery, and reporting.
Oversee budget management and ensure efficient use of resources.
Requisiti fondamentali 4-7 years in marketing/communication roles
Fluent English (spoken and written)
Strong presentation skills
Experience in brand marketing or sales (sporting goods preferred)
Project management experience
Advanced MS Office skills
Consumer events management experience
Digital marketing initiative development experience
Knowledge of digital success metrics across consumer journey
Ability to collaborate with cross-functional teams
Strong knowledge of sport industry and football
Experience with social media strategy and editorial planning (PR and social)
Budget management experience
consumer-minded brand builder
execution-driven
team collaboration
digital production process
digital publishing
social media planning and publishing

📌 Brand Communication Manager Football (Milano)
🏢 Adidas Group
📍 Milano