Marketing Cloud Lead

About the Role
10Pearls is seeking an experienced Marketing Cloud Lead to design, develop, and manage Salesforce Marketing Cloud solutions that support marketing automation, customer engagement, and cross-platform integrations. This is a hands-on technical leadership role requiring expertise in Marketing Cloud development, campaign automation, data management, and enterprise integrations. The ideal candidate will translate business requirements into scalable technical solutions while guiding development teams and ensuring implementation best practices.

Key Responsibilities
• Design, develop, and optimize customer journeys, marketing campaigns, and automated workflows using Journey Builder, Email Studio, and Automation Studio.
• Develop and maintain dynamic email personalization and marketing automation solutions using AMPscript and SQL queries.
• Design, implement, and manage integrations between Salesforce Marketing Cloud, Sales Cloud, Service Cloud, and external enterprise systems.
• Configure and maintain Marketing Cloud environments, business units, and platform settings.
• Manage deployments, configuration changes, and solution releases across Salesforce environments and Marketing Cloud business units.
• Translate business requirements into technical specifications and functional Marketing Cloud solutions.
• Provide technical guidance to developers and other team members throughout solution delivery.
• Troubleshoot integration issues,



automation failures, data synchronization problems, and campaign execution errors.
• Collaborate with marketing stakeholders, business analysts, architects, and engineering teams to deliver reliable marketing solutions.
• Promote development standards, maintainability, data quality, and operational best practices. Required Qualifications
• Hands-on experience developing and implementing solutions in Salesforce Marketing Cloud.
• Strong experience with Journey Builder, Email Studio, and Automation Studio.
• Proven experience developing AMPscript for dynamic content, personalization, and marketing workflows.
• Strong proficiency in SQL queries for audience segmentation, data manipulation, and Marketing Cloud data extensions.
• Experience integrating Marketing Cloud with Sales Cloud, Service Cloud, and external systems.
• Experience managing deployments and configurations across Salesforce environments and Marketing Cloud business units.
• Ability to translate business requirements into technical solutions and lead their implementation.
• Experience providing technical guidance, reviewing implementations, and supporting other team members.
• Strong troubleshooting and problem-solving skills. Nice to Have
• Salesforce Marketing Cloud Email Specialist certification.
• Salesforce Marketing Cloud Consultant certification.
• Salesforce Marketing Cloud Developer certification.

📌 Marketing Cloud Lead (Modena)
🏢 10Pearls LATAM
📍 Modena