h3bSEO Digital Marketing Specialist – Technical SEO, Google Ads Lead Generation | Remote /b /h3pbPosition Type: /b Full-Time, Remotebr/bWorking Hours: /b U.S. Business Hoursbr/bExperience Level: /b Mid-Level to Seniorbr/bDepartment: /b Digital Marketing / Growth Marketing /ph3bAbout the Role /b /h3pAt Pavago, one of our clients is hiring an experienced bSEO Digital Marketing Specialist /b to develop, execute, and optimize digital marketing strategies that increase organic traffic, improve search rankings, generate qualified leads, and drive measurable business growth. /ppThe ideal candidate has strong expertise in btechnical SEO, Google Ads, paid social advertising, content optimization, marketing analytics, and automation /b. This is a hands-on role requiring someone who can independently manage campaigns, identify growth opportunities, and turn marketing data into actionable strategies. /ppYou’ll take ownership of organic search performance, paid advertising, website optimization, and lead generation while exploring emerging opportunities in bAI-powered search optimization (AEO/GEO) /b. /ph3bKey Responsibilities /b /h3h3bSEO Strategy Optimization /b /h3ulliDevelop and execute SEO strategies to improve organic visibility, keyword rankings, and website traffic. /liliConduct keyword research, competitor analysis, and search intent analysis. /liliPerform technical SEO audits, addressing indexing, crawling, site architecture, page speed, and mobile performance. /liliOptimize meta titles, descriptions, headings, internal linking, URLs, and structured data. /liliExecute ethical link-building strategies and monitor search algorithm updates. /liliOptimize content for traditional search engines and AI-powered search experiences (AEO/GEO). /li /ulh3bPaid Advertising Lead Generation /b /h3ulliPlan, launch, and optimize campaigns across bGoogle Ads, Meta Ads, and LinkedIn Ads /b. /liliManage advertising budgets to improve lead quality, Cost per Lead (CPL), and Return on Ad Spend (ROAS). /liliDevelop and optimize landing pages, lead capture forms, and conversion funnels. /liliImplement retargeting and remarketing campaigns. /liliCollaborate with sales teams to align marketing initiatives with revenue goals. /li /ulh3bContent Marketing Website Management /b /h3ulliDevelop SEO-driven content strategies aligned with business objectives. /liliCreate and optimize website copy, blog articles, and landing pages. /liliManage website updates through bWordPress, Webflow, or similar CMS platforms /b. /liliCollaborate with designers, developers,



and content creators to improve website performance and user experience. /li /ulh3bAnalytics, Reporting Optimization /b /h3ulliMonitor traffic, keyword rankings, conversions, and campaign performance using bGoogle Analytics 4 (GA4), Google Search Console, and Google Tag Manager /b. /liliBuild performance dashboards and provide actionable marketing reports. /liliConduct A/B testing across landing pages, advertisements, and campaigns. /liliAnalyze user behavior and identify opportunities to improve conversion rates. /li /ulh3bMarketing Automation CRM /b /h3ulliManage email marketing campaigns, lead nurturing sequences, and automated workflows. /liliWork with platforms such as bHubSpot, GoHighLevel, Salesforce, or ActiveCampaign /b. /liliImprove lead tracking, marketing attribution, and sales handoffs. /liliMaintain accurate campaign data and performance reporting. /li /ulh3bRequired Qualifications /b /h3ullib3+ years of professional experience /b in SEO, digital marketing, or performance marketing. /liliProven success improving organic rankings, website traffic, and qualified lead generation. /liliStrong knowledge of btechnical SEO, on-page SEO, off-page SEO, and content optimization /b. /liliHands‑on experience with bGA4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, or similar tools /b. /liliExperience managing bGoogle Ads and paid social media campaigns /b. /liliFamiliarity with WordPress, Webflow, or other CMS platforms. /liliUnderstanding of conversion rate optimization (CRO), landing pages, and lead generation funnels. /liliExperience with CRM and marketing automation platforms. /liliStrong analytical skills and ability to translate data into actionable improvements. /liliExcellent written and verbal English communication skills. /liliAbility to independently manage multiple campaigns and meet deadlines. /liliAvailability during bU.S. Business Hours /b. /li /ulh3bPreferred Qualifications /b /h3ulliExperience with bAnswer Engine Optimization (AEO) /b and bGenerative Engine Optimization (GEO) /b. /liliKnowledge of local SEO and Google Business Profile optimization. /liliFamiliarity with HTML, CSS,



JavaScript, and technical website improvements. /liliExperience in B2B marketing, SaaS, professional services, or lead-generation businesses. /liliExperience with Looker Studio and advanced marketing reporting. /liliCertifications in Google Ads, Google Analytics, HubSpot, or SEO. /li /ulh3bWhat Makes You a Strong Fit /b /h3ulliYou take ownership of marketing performance and focus on measurable results. /liliYou understand how SEO, paid advertising, content, and conversion optimization work together. /liliYou can independently develop strategies, execute campaigns, and analyze performance. /liliYou’re proactive about identifying growth opportunities and testing improvements. /liliYou stay informed about search engine updates and emerging AI-powered marketing trends. /liliYou communicate clearly and collaborate effectively with remote teams. /li /ulh3bWhat a Typical Day Looks Like /b /h3pYour day may begin by reviewing bGA4, Google Search Console, and advertising dashboards /b to evaluate traffic, keyword rankings, and lead generation performance. You’ll investigate SEO opportunities, optimize paid campaigns, update website content, or improve landing page conversions. /ppYou may also configure marketing automation workflows, analyze campaign results, and collaborate with sales or development teams to implement improvements. /ppbIn short: /b You’ll manage SEO, paid advertising, analytics, and marketing automation to generate qualified leads and drive measurable business growth. /ph3bKey Performance Indicators (KPIs) /b /h3pSuccess in this role will be measured through: /pullibOrganic Traffic Growth: /b Increase qualified organic website traffic. /lilibKeyword Rankings: /b Improve rankings for high‑intent commercial keywords. /lilibLead Generation: /b Increase marketing‑qualified leads from organic and paid channels. /lilibConversion Rate: /b Improve website and landing page conversions. /lilibCost per Lead (CPL): /b Optimize advertising spend and acquisition efficiency. /lilibReturn on Ad Spend (ROAS): /b Improve paid campaign profitability. /lilibTechnical SEO Health: /b Maintain indexing, crawling, and website performance. /lilibMarketing Attribution: /b Ensure accurate tracking of leads, conversions, and campaign results. /li /ulh3bInterview Process /b /h3olliInitial Application /lilibSpark Hire One-Way Video Interview /b /liliRecruiter Screening /liliClient Interview /liliFinal Selection Onboarding /li /ol #J-18808-Ljbffr

📌 SEO & Digital Marketing Specialist (Italia)
🏢 Pavago
📍 Italia