pAt Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. /ppToday, we are part of Booking Holdings (NASDAQ: BKNG), with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. /ppNo two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. /ph3The Opportunity /h3pThe Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda's most strategic partnerships, owning the PL, leading a team, and driving partnership strategy. /ppThis partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. /ppThis position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management. /ppWe're looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence. /ppAs a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda's commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You'll be responsible for end-to-end marketing leadership for the partnership. /ph3What Makes This Role Unique /h3ulliOwn a full PL for a multi-million dollar partnership /liliDirect control over budget allocation and investment levels across channels /liliYour optimization decisions drive both immediate ROI and long-term partnership health /li /ulh3Strategic Complexity /h3ulliManage multiple brands with different customer profiles /liliNavigate the intersection of B2B partnership management and B2C performance marketing /liliBalance partner relationships with data-driven optimization /liliInfluence partner marketing strategy while ensuring Agoda profitability targets /li /ulh3Channel Mastery Technical Growth /h3pbYou'll oversee the full marketing funnel: /b /pulliMetasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness /liliPaid Search (Google Ads, Bing) — keyword strategy, campaign structure,



budget optimization /liliApp Marketing (Google ACi, Apple ASA) — drive app adoption in key markets /liliEmerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers /liliAdvanced SQL for booking analysis and channel performance tracking /liliA/B testing and experimentation methodology with clear measurement frameworks /liliMarketing analytics including attribution modeling and incrementality measurement /liliWeekly syncs with partner marketing team /liliJoint planning and collaborative problem-solving /liliNavigate cultural nuances in partnership management /li /ulh3Key Responsibilities /h3ulliManage, mentor, and develop a team of 2-3 marketing specialists /liliSet team priorities and OKRs aligned to partnership goals /liliConduct performance reviews and career development conversations /liliFoster a culture of experimentation, learning, and accountability /li /ulh32. Strategic Marketing Leadership PL Ownership /h3ulliSet overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals /liliGuide team on channel strategies and ensure execution excellence /liliOwn the full marketing PL for the partnership /liliDesign experimentation roadmap to validate strategic hypotheses /liliMonitor channel health and guide team to drill into anomalies or opportunities /liliOversee dashboard/reporting development and team analytics capability /liliDefine analytics roadmap and experimentation strategy for the team /liliWrite SQL queries to answer strategic business questions and guide team on complex analysis /liliGuide team on measurement frameworks and experiment design /liliSynthesize insights into executive-ready recommendations with business impact quantification /liliBuild team capability in analytics and experimentation /li /ulh34. Strategic Planning Executive Stakeholder Management /h3ulliDevelop annual marketing roadmap and quarterly plans aligned to partnership goals /liliLead weekly syncs with partner marketing leadership /liliPresent quarterly business reviews to Agoda leadership (Director/VP level) /liliOwn the annual planning process and budget allocation across channels /liliPartner with Agoda's commercial and product teams on partnership optimization /liliPitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data /li /ulh35.



Program Project Management /h3ulliBuild detailed project plans with risk mitigation and milestone tracking /liliEstablish governance cadence and reporting mechanisms /liliEnsure disciplined execution across markets and teams /li /ulh3Requirements /h3pWe're looking for candidates who demonstrate: /ph31. Analytical Technical Skills /h3ulliSQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins) /liliStrong analytical thinking with ability to translate data into actionable insights /liliComfort with marketing analytics tools (Google Ads, attribution platforms, dashboards) /liliBonus: Experience with experimentation design and statistical analysis /lili7-10+ years in marketing, growth, or analytics roles /liliUnderstanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO) /liliExperience optimizing marketing campaigns toward ROI/profitability targets /liliFamiliarity with attribution models and incrementality measurement /liliBackground in digital marketing, growth marketing, or marketing analytics preferred /li /ulh33. Leadership Stakeholder Management /h3ulli5+ years people management experience or demonstrated team leadership /liliAbility to influence without direct authority in a matrix organization /liliExecutive communication skills — comfortable presenting to VP/Director level stakeholders /liliRequired: Complex stakeholder management including partner relationships at senior levels /liliCultural sensitivity for cross-border collaboration /liliAbility to manage multiple concurrent initiatives /liliStrong attention to detail without losing strategic altitude /li /ulh35. Business Orientation /h3ulliUnderstands PL drivers and growth mechanics /liliFocused on impact, not activity /li /ulh3What We Offer /h3pOwnership Impact /pulliYou're not executing someone else's strategy — you're owning the outcomes /liliTest new ideas, run experiments, see direct impact on partnership performance /liliHigh visibility to leadership; your metrics are partnership KPIs /liliWork with Agoda's best-in-class marketing practices /liliExperimentation culture with clear measurement and learning /liliComplex, ambiguous problems that build problem-solving skills /li /ulp#London #Paris #Berlin #Warsaw #Dublin #Zurich #StLouis #Cracow #Prague #Budapest #Manchester #Rome #Brussels #Frankfurt #Copenhagen #Wroclaw #Munich #Milan #Barcelona #Johannesburg #Bengaluru #Delhi #Hyderabad #PunePimpriChinchwad #Mumbai #Chennai #Singapore #Noida #Randstad #Jakarta #Kolkata #Manila #KualaLumpur #Shanghai #TelAviv #HongKong #Bangkok #Ahmedabad #Coimbatore #SouthKorea #Vietnam #NewYorkCity #SanFranciscoBay #DallasFortWorth #WashingtonDCBaltimore #Chicago #LosAngeles #Atlanta #Boston #Seattle #Austin #Charlotte #Philadelphia #Houston #Denver #Phoenix #MinneapolisStPaul #Nashville #Pittsburgh #KansasCity #Detroit #Vancouver #Montreal #SanDiego #TampaBay #Portland #Orlando #Columbus #SaltLakeCity #Cleveland #Cincinnati #Indianapolis #Toronto #SaoPaulo #Chile #BuenosAires #RioDeJaneiro #Peru #Colombia #SaudiArabia #UAE #Nigeria #CostaRica #Calgary #BeloHorizonte #Campinas /pp#Travel #Tech /p #J-18808-Ljbffr

📌 Senior Manager, Marketing Analytics (Bangkok-based, relocation provided) (Roma)
🏢 Agoda Company Pte.
📍 Roma