pWe are looking for someone with strong digital skills, a hands‑on approach and a focus on results to help develop our brands’ online presence and strengthen the group’s in‑house marketing capabilities. /p p3T is part of the bNPU Group /b. You will join the group’s shared marketing team, working across its sports brands, including b3T and Limar /b, as well as other group companies, including bUturn, MPE, Domogel and Dampe /b. /p pThe role offers the opportunity to work across different industries, audiences and business models, developing digital marketing activities for both bB2C /b and bB2B /b markets. /p h31) The role /h3 pYou will manage and improve our websites, run performance marketing campaigns and develop CRM and email marketing activities. You will play an active role in shaping digital customer journeys, from initial acquisition through to conversion and retention. /p pYou will work closely with colleagues responsible for communications, e‑commerce and customer service, helping to develop the team’s digital activities and capabilities. /p pWe are looking for someone who can both propose solutions and put them into practice: setting up a campaign, building a landing page, launching an automated email flow and analysing results to identify the next step. /p h32) What you will do /h3 h3Website management and development /h3 ul liManage and update the group’s websites, primarily on bShopify and WordPress /b, improving their content, structure, functionality and user experience. /li liBuild pages, landing pages and new sections using theme modules and the tools available within each platform. /li liSuggest copy and select images, videos and other assets that align with each brand and the page’s objectives, working with the communications team. /li liIdentify, install and configure apps, plugins and integrations that support marketing activities. /li liCheck that pages, forms and conversion paths work correctly, including on mobile, and handle basic on‑page SEO. /li liWork with external agencies on more complex technical developments, translating marketing needs into clear briefs and checking the solutions delivered. /li /ul pYou will not be expected to build websites from scratch. However, you must be confident working independently with these platforms and actively contributing to their ongoing development.



/p h3Performance marketing and analytics /h3 ul liSet up, manage and optimise digital advertising campaigns, particularly on bGoogle Ads and Meta Ads /b. /li liManage media spend within agreed budgets, monitor campaign performance and recommend improvements. /li liSet up and verify event and conversion tracking, with support from technical partners when needed. /li liAnalyse results and produce clear reports, translating data into actionable insights. /li liPlan and run tests across audiences, creative assets, messaging and landing pages to improve performance. /li /ul h3CRM, email marketing and customer journeys /h3 ul liDevelop digital journeys for B2B and B2C audiences, from lead acquisition through to conversion, reactivation and retention. /li liManage and segment contact databases, maintaining data quality and ensuring consent is properly managed. /li liCreate email templates, campaigns and automated flows in collaboration with colleagues responsible for content and commercial initiatives. /li liDevelop lead generation activities and initiatives to strengthen relationships with existing contacts and customers. /li liMonitor email marketing performance and identify opportunities for continuous improvement. /li /ul h3Digital assets and DAM /h3 ul liKeep the bDAM — Digital Asset Management system /b organised and up to date, making assets easy for teams and partners to find and use. /li liMaintain asset classification, version control and availability across brands and channels. /li liContribute to the creation of new assets, particularly for digital campaigns, defining requirements, formats and variations to test. /li liSelect and adapt existing assets for use across websites, campaigns and emails. /li /ul h3Innovation and AI /h3 ul liHelp introduce bartificial intelligence tools /b into marketing workflows. /li liIdentify practical applications to improve efficiency in areas such as reporting, asset management,



creative variations and automation. /li liEvaluate output quality and use tools with due attention to data confidentiality and brand consistency. /li /ul h33) What we are looking for /h3 ul liPractical experience in a digital marketing role with hands‑on responsibility for websites, campaigns and email marketing. /li libStrong working knowledge of Shopify and WordPress /b, including the ability to build pages and sections and configure apps and plugins. /li liDirect experience managing Google Ads and Meta Ads campaigns and optimising advertising spend. /li liFamiliarity with analytics and tracking tools such as bGoogle Analytics 4 and Google Tag Manager /b. /li liAbility to use CRM, email marketing and marketing automation platforms to manage segmentation, campaigns and automated flows. /li liAbility to interpret data, identify priorities and recommend practical actions. /li liA good eye for copy, visual content and user experience, with a focus on conversion goals. /li libExcellent written and spoken English /b, essential for working with international brands and markets. /li liInitiative, attention to detail and the ability to organise work across multiple projects, aligning priorities and deadlines with the team. /li liA collaborative approach and willingness to work across different industries and audiences. /li /ul h34) Nice to have /h3 ul liKnowledge of the sports industry, particularly cycling. /li liExperience working across multiple brands and both B2B and B2C markets. /li liBasic HTML and CSS skills. /li liExperience managing a DAM system and adapting visual assets for digital channels. /li liPractical experience using AI tools and automation in marketing workflows. /li /ul h35) What you can expect /h3 pA shared marketing team, a varied portfolio of brands and projects, and the opportunity to contribute directly to the group’s digital development. /p pYou will have room to suggest improvements, test solutions and see them through to implementation, working alongside colleagues with complementary skills and specialist partners for more complex developments. /p pWe welcome applications from all qualified candidates, regardless of gender, age, background, disability, sexual orientation, gender identity, religion or beliefs. /p #J-18808-Ljbffr

📌 Digital and Performance Marketing Specialist (Presezzo)
🏢 3T Bike
📍 Presezzo