Overview

In this role, you translate consumer, shopper and market understanding into actionable insights that drive brand growth. You partner with Marketing, Trade Marketing, Global and Commercial teams to uncover growth opportunities and enable evidence-based decisions. You will lead end-to-end research projects, integrating multiple data sources and delivering clear recommendations. You’ll communicate insights to senior audiences in Italian and English, helping foster a consumer-centric culture across the organization.

Retribuzione / Benefits

- salary 35,000 – 45,000 EUR gross per annum
- benefits package in line with company policy

Responsabilità

- Collaborate with Marketing, Commercial and Global teams to define research objectives
- Assess briefs and select appropriate research approaches
- Design and manage ad hoc qualitative and quantitative studies with external agencies and internal stakeholders
- Lead end-to-end research projects from methodology to final recommendations
- Integrate diverse data sources (market data, consumer research, shopper insights, social listening, trend platforms, syndicated datasets)
- Manage multiple methodologies to meet stakeholders’ briefs (packaging tests, concept/product tests, post-tests, brand equity, segmentation, shopper behavior)
- Identify emerging consumer, category and cultural trends to inform innovation and portfolio strategy




- Synthesize information into actionable insights and strategic recommendations for brand and channel plans
- Prepare and deliver engaging presentations to diverse audiences in Italian and English
- Contribute to developing a consumer-centric culture by sharing insights and best practices

Requisiti fondamentali

- 3 years of experience in Consumer Insights, Market Research or related analytical roles
- Experience in market research agencies, FMCG, consultancy or consumer-focused environments
- Strong knowledge of qualitative and quantitative methodologies
- Proven ability to manage research projects end-to-end
- Strong analytical skills and ability to connect multiple data sources
- Experience with syndicated market data sources and consumer intelligence tools
- Passion for marketing, consumer behavior and brand building
- Curiosity for innovation and new research approaches (AI)
- Excellent storytelling, communication and presentation skills
- Strong stakeholder management and collaboration capabilities
- Autonomous work style in complex business environments
- Fluent in Italian and English with ability to present insights internationally
- Proactive mindset and continuous-learning orientation

- Storytelling
- Stakeholder management
- Collaboration
- Qualitative research
- Quantitative research
- Syndicated data (Circana)

📌 Consumer Insight Specialist (Milano)
🏢 Gruppo Campari
📍 Milano